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Full-Text Articles in Business
Engaging For A Cause: How Nonprofits Can Leverage Theory To Maximize Video Engagement On Instagram., Aiko A. A. A. Jones
Engaging For A Cause: How Nonprofits Can Leverage Theory To Maximize Video Engagement On Instagram., Aiko A. A. A. Jones
Electronic Theses and Dissertations
Video is the second-richest form of media, conveying both verbal and nonverbal cues to viewers (Hasim et al., 2020). When coupled with the accessibility of social media, videos can spark consumer interest and convert neutral parties to brand-supporters (Alamäki et al., 2019; Tseng & Wei, 2020). This study aimed to investigate the effects of using Aristotle’s persuasive appeals, Berger’s STEPPS, and Monroe’s Motivated Sequence on the success of nonprofit organizations’ social media videos, measured in engagement metrics (likes and comments). Through a content analysis of 50 videos posted to Instagram by randomly selected nonprofit organizations, this study found that pathos …
Money, Family, Happiness: Financial Beliefs And Relational Satisfaction In Parent-Young Adult Children Relationships, Keely M. Algya
Money, Family, Happiness: Financial Beliefs And Relational Satisfaction In Parent-Young Adult Children Relationships, Keely M. Algya
Masters Theses
This study is framed through the lens of communication accommodation theory and examined the effects of accommodative and nonaccommodative communication on relational satisfaction and identity gaps when discussing finances in young-adult child (YAC)-parent relationships. The sample consisted of 276 young-adult college students who completed a self-report survey about how their parent communicates with them about finances. The cross-sectional survey results provided support for two forms of (non)accommodative communication as being significantly associated with relational satisfaction and identity gaps. Respecting divergent values was one type of accommodative communication that was positively associated with relational satisfaction and negatively associated with personal-relational identity …
Medical School Middle Managers Learning To Successfully Work With Leadership To Navigate Organizational Change, Elizabeth G. Smith
Medical School Middle Managers Learning To Successfully Work With Leadership To Navigate Organizational Change, Elizabeth G. Smith
Doctor of Education Program Dissertations
There is a lapse in research exploring middle managers at medical schools during an organizational change. The purpose of this qualitative phenomenological study was to examine the perceptions of middle managers during an organizational change to mitigate burnout and build resilience. The literature reviewed explored how stressors from organizational changes may impact medical school middle managers, leading to feeling less secure about their position and increasing middle managers’ stress leading to burnout. For an organizational change to be successful, middle managers must build trust with their staff, communicate with middle managers, and engage middle managers in the change process. Burnout …
Making The World’S Favorite, America’S Favorite - A Campaign Focused On Promoting Major League Soccer To Young Adult Americans, Zion Deon Sealy
Making The World’S Favorite, America’S Favorite - A Campaign Focused On Promoting Major League Soccer To Young Adult Americans, Zion Deon Sealy
Global Strategic Communications Student Work
Longevity through connecting with multiple ages groups is key to any brand’s success. For sporting brands, it is crucial that the brand is able to connect to the millennial and Gen Z age groups in order to begin introducing newer audiences to the brand; gaining a deeper appreciation for the brand, the teams, and their players. As the youngest premier league in North America sporting and highest league for North American soccer, Major League Soccer (MLS) is currently growing its market size, although, there are not many fans between the ages of 18-30. With the introduction of world renowned players …