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Family Business: Innovation And Tradition In A Global Economy, Francesca Fornasari
Family Business: Innovation And Tradition In A Global Economy, Francesca Fornasari
Theses
Eighty-five percent of Italian companies are run as a family business. They are considered vital for Italian economy. The purpose of this thesis is to study how these companies challenge the global market to understand if the globalization can cause them disadvantages or benefits. The study explains what a family business is and who are the components that can be part of it. Then it focuses on the structure of the firms, how the families run their businesses and organize the tasks between the family members. This thesis considers the strategies of innovation adopted by the family to remain competitive …