Television Commons^™

Confronting Contemporary Mythmaking: On Artists’ Engagements With Popular Culture, Jonathan Case

MFA in Visual Arts Theses

This paper begins by outlining an understanding of how the culture industry operates in American culture and explores ways to counter the transmission of modern mythmaking through art. As described in Roland Bathes’s Mythologies, mythmaking in the contemporary context serves to sever current systems of power and coercion from the historic processes of their creation; to naturalize the current neoliberal order and make it seem like the only way things could ever be. This sort of mythmaking is transmitted through popular culture, and many artists have responded to it through their practices. Herein I describe several different artists’ approaches, including …