Television Commons^™

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …

Vendini Marketing Promotion: Los Angeles Producer To Speak At Bowab On Monday, Vendini Marketing

Promotional Materials

Providence College Department of Theatre, Dance & Film

Los Angeles Producer to Speak at Bowab on Monday

Who: Marilyn R. Atlas, Producer: Film, TV, Theatre

When: October 4, 2010, 3-5pm

The Trouble With Archie: Locating And Accessing Primary Sources For The Study Of The 1970s Us Sitcom, All In The Family, Kathleen Collins

Publications and Research

The US television sitcom, All in the Family was groundbreaking in its social relevance with regard to contemporary issues of race, class, gender, sexual orientation and politics, among others. The interest in All in the Family continues into the 21st century, and television historians and fans continue to seek out elusive historical video of the show. The author addresses the challenges in discovering, locating and accessing primary source visual material for its study and speculates on the future of accessibility of historical broadcasts, the impact on television studies and potential solutions. Reprinted by permission of the publisher.

“Better Multiculturalism” Through Technology: Dora The Explorer And The Training Of The Preschool Viewer(S), Drew Chappell

Theatre Faculty Articles and Research

No abstract provided.

"Listen. Do You Want To Know A Secret?": Mad Men, Episode 10, "Hands & Knees", Tim Anderson

Communication & Theatre Arts Faculty Publications

The British invasion of Sterling Cooper at the end of season four has resulted in a noticeably different firm and a noticeably different direction to the series. This has also meant moments of audible change.

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.

Social Themes As Reflected In Film: Scholarship, Criticism, And Theory, Leslie M. Kong

Library Faculty Publications & Presentations

As faculty, we strive to develop methodologies to make more meaningful to students the concepts and principles taught in our courses. Over the years, growing literature has developed that supports the use of popular films, as well as documentaries, in college and university curricula. This essay is not intended as an exhaustive or comprehensive study of resources in this area, but rather as a guide to works that faculty will find relevant in supporting various courses.

Design Collaboration As A Tool For Developing Diversity In The Work Place, Rees E. E. Shad

Publications and Research

Without a doubt the modern workplace is one made up of numerous working professionals graced with an array of varied abilities who work in tandem to meet a common goal. In this article the author recounts his personal journey to embracing the collaborative process and how he has honed and developed the skill set into an important element of design curriculum in order to prepare students for this fundamental market paradigm.

Amanda Green, Alex Piliouras

Honors Capstone Projects - All

I have submitted for my Capstone Project three interactive scripts for the series Amanda Green. The series features a fourteen-year-old girl, Amanda Green, who solves mysteries with her friend Jerome relating to school and social life. In the pilot episode, submitted here, Amanda hopes to ask the school heartthrob to the dance, but is robbed of the opportunity when the principal announces that the dance is canceled due to an act of vandalism. After her grandmother regales her with an inspirational story, Amanda decides to head an investigation of the crime scene in the hopes of solving the mystery …

Red Rock: An Original Dramatic Tv Series, Jared Shalek

Honors Capstone Projects - All

The concept of my Capstone Project is a screenplay for an original, dramatic television series. The idea was conceived during the summer going into my senior year, as I examined the script I had just written for TRF 400: Dramatic Writing for Television, a class I took in spring 2009 with Tom Seeley. I had labored over the script for the second half of that semester, and Professor Seeley really liked the idea from the start, but ultimately I did not fare as well I wanted to in terms of the final grade. Thus, I decided that I would redraft …

Still Water, Louis Foglia

Honors Capstone Projects - All

Still Water is full-length feature screenplay with the driving premise that vengeance creates suffering. While the script might be characterized as a procedural in that relies heavily on the plot to create suspense and to sustain a dramatic momentum that keeps the audience engaged, I was also interested in adding a layer of provocative depth to the story. Consequently, Still Water explores the themes of guilt, redemption, vengeance, corruption, and Italian-American identity.

Still Water is the story of the Sippilini family. During his campaign for Manhattan District Attorney, the family’s patriarch, Richard, gets involved in a corruption scandal that ultimately …

Homecoming, Sandra Appiah

Honors Capstone Projects - All

The media is a business, but unfortunately has the greatest impact on society. Today, most people get their information from the Media and tend to believe everything it presents without much of a critical analysis or reflection. Africa is a continent filled with many natural resources, a unique culture, a rich history, and more. However when one turns on the Television in the western society, all that is presented is the negative side of Africa. We see the starvation and aids epidemic, we see the tribal wars, corruption, and more. There is always the presentation of the need for charity …

Beneath The Waves, Allison Nast

Honors Capstone Projects - All

Beneath the Waves is an original, feature-length screenplay. It is a fairy tale set in Ireland, where a woman dives to the bottom of the ocean to reclaim her husband, who had been taken by mermaids. She succeeds in rescuing her husband, and in doing so discovers that mermaids are not the beautiful women of legend, but rather man-eating deep-sea creatures. I wrote the short story Brigid and the Mermaids in my junior year in order to get the basic storyline down in an understandable form. In writing the screenplay I used the free screenwriting program Celtx, which formats easily …

About The (W)Hoopla: A Few Pedagogical Thoughts About The Super Bowl Ritual, Tim Anderson

Communication & Theatre Arts Faculty Publications

In an era of fragmentation it's the only media program left that has any kind of mass ritual component. Which, of course, is not only why so many debate its contents but why and how we, as scholars, should approach the program.

Memories Cloaked In Magic: Memory And Identity In Tin Man, Anne Collins Smith

Faculty Publications

In Replications: A Robotic History of the Science Fiction Film [Urbana and Chicago: University of Illinois Press, 1995], J. P. Telotte argues that "through its long history, one that dates back to the very origins of film, this genre [science fiction] has focused its attention on the problematic nature of human being and the difficult task of being human." [1-2] The thesis of the book, he states, is "relatively simple—that the image of human artifice ... is the single most important one in the genre. [...] Through this image of artifice, our films have sought to reframe the human image …

Para-Romantic Love And Para-Friendships: Development And Assessment Of A Multiple-Parasocial Relationships Scale, Riva Tukachinsky

Communication Faculty Articles and Research

Parasocial-relationships (PSR) are viewers' imaginary relationships with media personae. Despite the growing body of research on PSR, the field is still lacking a clear conceptualization and precise measure of this phenomenon. The present study suggests a novel theorization of PSR as para-friendship and para-love. Study 1 demonstrates construct validity of a new Multiple-PSR scale using the logic of a multi-trait multi-method approach. Study 2 replicates the factorial solution using confirmatory factor analysis. Finally, Study 3 provides evidence for the criterion validity of the scales. Together, these findings suggest that PSR encompass several types of relationships that might mediate different media …

Beyond Netflix And Tivo: Rethinking Hbo Through The Archive, Shayne Pepper

Communication, Media and Theatre Faculty Publications

As you read this, someone out there is writing an essay about HBO. We hear them every year at SCMS and NCA, and our inboxes continually receive the CFPs for edited collections on the series of the moment. Though this work is often important and insightful, it is true that as HBO approaches its forty-year anniversary much of this work has focused on the last ten years of programming – all but ignoring the first thirty. As we continually try to keep up with new content, we must not ignore the crucial history of HBO’s early years and all that …

Cartoon Violence: A Comparison Of Past And Present, Elizabeth Cameron Macias

Theses Digitization Project

This study examined four cartoons in order to determine the extent of the violence, type of violence, and the context of violence in both dated and modern cartoons. To achieve this goal a content analysis of 'The Flintstones', 'The Jetsons', 'The Simpsons' and "Family Guy' was performed. These shows were chosen based on their popularity, classification as family programming, and the influence they have had on American culture.

Wire In The Blood, Crime Drama With A British Flair, Leslie Eliason

OUR Journal: ODU Undergraduate Research Journal

Americans love a good murder – as long as it takes place on television and the perpetrator is apprehended within an hour. Crime dramas are one of the most popular genres of programming available today, a trend that shows no sign of waning. Megan Larson of Media Week wrote in 2004 that eight of the top twenty five shows on network television were crime related. She also noted that the series Law and Order was entering its fifteenth year – quite a feat in the here-today-gone tomorrow world of broadcast television. The most recent Nielsen ratings indicated that seven of …

Kind Participation: Postmodern Consumption And Capital With Japan's Telop Tv, Aaron Gerow

Aaron Gerow