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Full-Text Articles in Television
Tourist See Tourist Do: The Influence Of Hollywood Movies And Television On Tourism Motivation And Activity Behavior, Daniel L. Spears, Bharath M. Josiam, Tammy Kinley, Sanjukta Pookulangara
Tourist See Tourist Do: The Influence Of Hollywood Movies And Television On Tourism Motivation And Activity Behavior, Daniel L. Spears, Bharath M. Josiam, Tammy Kinley, Sanjukta Pookulangara
Hospitality Review
The purpose of this study was to investigate the influence of Hollywood movies and television (movies/TV) on US viewer’s motivation to travel to and participate in activities featured in Hollywood movies/TV productions. A survey was administered in an online format to a convenience sample of 433 respondents via Qualtrics. Factor analysis, correlation, and regression was employed to explore relationships between the variables. Findings identified a profile of Hollywood movies/TV viewers, sources of information used to determine destination choice, and level of involvement among viewers of Hollywood movies/TV productions. Additionally, this study explored the relationships between Hollywood movies/TV productions, tourist motivations, …