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Film Tourism And Expectation: Using The Hallyu Wave To Model How Governments And Media Exports Influence National Image, Aishat O. Bello
Film Tourism And Expectation: Using The Hallyu Wave To Model How Governments And Media Exports Influence National Image, Aishat O. Bello
Undergraduate Research Posters
Film tourism encompasses the interest, investment and influence that exported media products can contribute to cultural globalization, and subsequent visitation of a nation. The Korean Wave or Hallyu wave has been studied and commended for its rapid spread and growing popularity within Asia and more recently, on a more global scale. By comparing and contrasting the methods used by the Korean government to enhance Hallyu, with several trade deals made by the US government to support Hollywood, we can see how the effects of film tourism were directed towards modifying perspectives on Korean culture. A few consequences of making trade …