Television Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

There Goes My Antihero: How Wendy Byrde Broke Bad, Melissa Vosen Callens

Heroism Science

Despite the increase of male antiheroes in popular culture, the number of female antiheroes is sparse, particularly when female characters are romantically involved with male antiheroes. There are several reasons for this disparity, partially which can be explained by affective disposition theory. First, female characters are rarely given agency and adequate backstories. Second, in order for female characters to be antiheroes, they typically must challenge gender role stereotypes, especially as they pertain to motherhood. Finally, they are often treated poorly by other characters in the series. All of these reasons have a profound effect on how audiences perceive female characters …

Curb Your Heroism: How Larry David, An Old, Bald Misanthrope, Won The Hearts Of Millions, Scott T. Allison, James K. Beggan, Olivia Efthimiou

Heroism Science

For eleven television seasons, viewers of the series Curb Your Enthusiasm have been witness to a main character in Larry David who paradoxically displays attributes that are both endearing and revolting. This article offers an analysis of Larry David’s character with the goal of ascertaining his heroic nature, specifically focusing on whether he best meets the scientific criteria for a hero or for an antihero. Drawing from the literature of heroism science, we examine a large body of evidence from episodes of the series supporting arguments for both heroism and antiheroism in Larry’s character. Consistent with definitions of heroism, Larry …