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Technical and Professional Writing Commons

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Full-Text Articles in Technical and Professional Writing

What Packaging Designs And Marketing Strategies Are Common To High-End Cosmetic Brands Sold In Stores, Such As Sephora?, Taylor Hickey Aug 2019

What Packaging Designs And Marketing Strategies Are Common To High-End Cosmetic Brands Sold In Stores, Such As Sephora?, Taylor Hickey

The Journal of Purdue Undergraduate Research

No abstract provided.


A Guide To Thesis Book Design, Marcus Peabody, Center For Arts And Language Jan 2019

A Guide To Thesis Book Design, Marcus Peabody, Center For Arts And Language

Thesis Writing

57 pages. "This guide is more basic and specific than other design manuals. Used in isolation it should tell you all you need to produce your book, even without prior graphic design knowledge. It could also be a starting point for a deeper dive into book design: other manuals that deal more thoroughly with elements such as book binding or typography are mentioned along the way for further reference." – from the introduction. "This book is set in Brandon Grotesque and Miller Text. Written and designed by Marcus Peabody (GD MFA 2019). Edited by Jen Liese and Meredith Barrett (A&L). …


Open World Translation: Localizing Japanese Video Games For A Globalizing World, Emily Suvannasankha Jan 2019

Open World Translation: Localizing Japanese Video Games For A Globalizing World, Emily Suvannasankha

Honors Undergraduate Theses

This paper investigates the most effective ways of handling cultural differences in the Japanese-to-English game localization process. The thesis advocates for applying the Skopos theory of translation to game localization; analyzes how topics such as social issues, humor, fan translation, transcreation, and censorship have been handled in the past; and explores how international players react to developers' localization choices. It also includes interviews with three Japanese-to-English translators who have worked with major Japanese game companies to gain insight into how the industry operates today. Through the deconstruction of different aspects of Japanese-to-English localization, this analysis aims to help the game …


The Attention Crisis Of Digital Interfaces And How To Consume Media More Mindfully, Kristen M. Liu Jan 2019

The Attention Crisis Of Digital Interfaces And How To Consume Media More Mindfully, Kristen M. Liu

Scripps Senior Theses

Digital forms of media are monopolizing individuals' attention spans, utilizing visual strategies that demand our interactions. Throughout the history of media technology, mediums have become increasingly immersive, presenting more information than ever before. The user interface designs of digital platforms can damage our ability to focus and distribute attention in meaningful ways. Through analysis of our digital media consumption, this capstone project ultimately proposes mindful practices that help us lead more balanced lives and thrive in the digital age. The second half of this capstone project is a digital zine with digital illustrations, animations, and editorial-style articles. The digital zine …