Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Other Religion
The Moderating Roles Of National Culture And The Country Institutional Profiles On The Effect Of Market Orientation And Entrepreneurial Orientation On The Performance Of Banks In Jordan: An Empirical Investigation, Musa A. Dwairi
Doctoral Dissertations
The primary purpose of the study was to extend Jaworski and Kohli's (1993) market orientation (MO) model in the banking industry of Jordan. Specifically, the study (1) added entrepreneurial orientation (EO) as a second mediating variable with market orientation, (2) incorporated national culture and country institutional profile as moderators on the performance effects of MO and EO, and (3) replicated other relationships in the market orientation model of Jaworski and Kohli in the banking industry of Jordan. These moderating variables explained some of the discrepancies in the direct performance effects of MO and EO observed in international contexts.
To accomplish …