Religion Commons^™

Leap Of Faith: Megachurches And The Struggle To Create A Brand Experience That Sells, Carly Middleton

Posters-at-the-Capitol

Leap of Faith: Megachurches and the struggle to create a brand experience that sells

Carly Middleton

Marcie Hinton, PhD

Department of Journalism and Mass Communications

Murray State University

As churches across the Commonwealth experience a decline in attendance, membership and giving, religious organizations are failing to connect with their audience and their organizational goals on social media. This exploratory content analysis evaluated the social media branding practices of Kentucky’s 20 megachurches and proposed areas of improvement.

A megachurch is defined as a Protestant Christian congregation with an average of 2,000 weekly attendees, including adults and children across all worship locations. …

Toward A Theology Of Transformation: Destroying The Sycamore Tree Of White Supremacy, Hannah Kathleen Griggs

Celebration of Learning

Black liberation theologians come to terms with white supremacy by collectively remembering the story of the Exodus and Jesus' crucifixion--affirming God's preference for freedom and in-the-world salvation. The particular history of white American Christianity requires a different story to provide the foundation for our social memory. As white American Christians, we have certain blind spots—blind spots created by historical and social privileges that have given white people unequal access to power and resources. The story of Zacchaeus has the potential to help reframe white Christianity’s conception of race relations in the United States, shifting from a reconciliation paradigm to a …