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The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina May 2022

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …


Ishmael Album Review, Robert N. Moore May 2021

Ishmael Album Review, Robert N. Moore

Backstage Pass

This is an extensive review of the metal album Ishmael, written, performed, mixed, mastered, and released all by Jared Smith. The album combines religion, intricate guitar riffs, and metal to create an avant-garde piece of art.


Copyright And Copywrong, Noah Granard May 2021

Copyright And Copywrong, Noah Granard

Backstage Pass

This paper attempts to offer a critique of the music industry and modern copyright law via analysis/individual case study in order to provide suggestions for possible reform. Topics include: background information and commentary on the status of the public domain, why the current laws/statures hamper creativity, and what steps should be taken next to remedy these issues. In order to both promote new music, while also respecting the intellectual property of artists and groups with existing content, there must be genuine reform at the highest levels; copyright and music industry laws must stem from the basis of supporting artists and …


Producer Interview: Teak Underdue, Kris Jones May 2021

Producer Interview: Teak Underdue, Kris Jones

Backstage Pass

This interview is with three-time Grammy-nominated music producer Teak Underdue of Hallway Productions. He discusses his background and the path he has taken to become a well respected music creator and producer. The interviewee offers advice for aspiring producers on how to build their reputation and credits in the music industry.


A Feminist History Of The Roland Mc-505, Cameron Davis Apr 2021

A Feminist History Of The Roland Mc-505, Cameron Davis

Seaver College Research And Scholarly Achievement Symposium

A Feminist History of the Roland MC-505

Abstract

Roland’s MC 505 is a small portable music production instrument also known as agroovebox that functions as a programmable sixty-four note polyphonic synthesizer and drummachine with twenty-six interchangeable drum kits to use in various combinations. (1) The groovebox is equipped for both audio recording and live performance, both of which are analyzed in this research. The machine has many innovative elements that have carried over into modern music technology as well as some limitations that have since been left behind. This study acts as a historical evaluation of the growth and improvements …


Me Too: The Effects Of Sexual Harassment And Assault In The Entertainment Industry, Cassandra M. Gaal Jul 2020

Me Too: The Effects Of Sexual Harassment And Assault In The Entertainment Industry, Cassandra M. Gaal

Backstage Pass

This paper gives insight to the growing issue of sexual harassment and assault in the entertainment industry. The paper provides information on the impact technology and social media have on sexual harassment and how women in particular are viewed in the entertainment industry. The paper also discusses how different genres of music and other forms of entertainment had oversexualized women, and how movies and TV shows have created this idea that someone being romantic is someone who is aggressive and forceful towards their partner.


The Next Frontier: Blockchain In The Music Industry, Manuel J. Manriquez Jr Jul 2020

The Next Frontier: Blockchain In The Music Industry, Manuel J. Manriquez Jr

Backstage Pass

This Research Paper takes a look at how Blockchain technology can potentially change the music industry as we know it!


Spotify Vs. Apple Music, Lexi Gerbino Jul 2020

Spotify Vs. Apple Music, Lexi Gerbino

Backstage Pass

A quick look at the differences of the two biggest music streaming services, Spotify and Apple Music.


Radio Vs. Streaming Services: Exploring How Radio Is Facing Competition, Kyra L. Allen Jan 2020

Radio Vs. Streaming Services: Exploring How Radio Is Facing Competition, Kyra L. Allen

Honors Undergraduate Theses

With the increasing number of online streaming services available in the world, it is astounding to note how radio is still around maintaining excellent ratings and listener interaction. It is essential to analyze the media industry, and while there are many outlets a person is capable of accessing music, people still turn to their local radio. The literature indicates how the business of radio still exists with the primary competition of today.

The study includes interviews from twelve radio professionals at Cox Media Group (CMG) Orlando, the home of seven different format radio stations. All interviewees hold a range of …


Changing The Industry, Spotify, Seth A. Carver May 2016

Changing The Industry, Spotify, Seth A. Carver

Chancellor’s Honors Program Projects

No abstract provided.


Not Quite Cricket By Jon Rose: A Review, Jane Ulman Sep 2015

Not Quite Cricket By Jon Rose: A Review, Jane Ulman

RadioDoc Review

In Not Quite Cricket, Jon Rose reaches into the well-known story of the first Australian cricket team to play at Lords and draws out a tragedy dressed up as music hall comedy, in what he calls a 'historical intervention'.

Rose is an Australian-based polymath creator: a musician, inventor, composer, improviser, educator and entertainer. Radio production is just one strand of his prolific body of work. Over decades he has forged an innovative style, a distinctive radio form. His work has always been a fusion of genres, a hybrid of fact and invention with composed and improvised music carrying its …


Summer 1993, 90.9 Wmpg Fm Jan 1993

Summer 1993, 90.9 Wmpg Fm

WMPG Program Guides

WMPG program guide for Summer 1993.


Spring 1993, 90.9 Wmpg Fm Jan 1993

Spring 1993, 90.9 Wmpg Fm

WMPG Program Guides

WMPG Program Guide, Spring 1993.


Winter 1992-1993, 90.9 Wmpg Fm Jan 1992

Winter 1992-1993, 90.9 Wmpg Fm

WMPG Program Guides

WMPG Program Guide Winter 1992-1993


Brochure 1988, 90.9 Wmpg Fm Jan 1988

Brochure 1988, 90.9 Wmpg Fm

WMPG Program Guides

Promotional brochure, 1988.


Summer 1988, 90.9 Wmpg Fm Jan 1988

Summer 1988, 90.9 Wmpg Fm

WMPG Program Guides

WMPG Program Guide, Summer 1988.


Summer 1987, 90.9 Wmpg Fm Jan 1987

Summer 1987, 90.9 Wmpg Fm

WMPG Program Guides

WMPG Program Guide, Summer 1987


Winter/Spring 1986, 90.9 Wmpg Fm Jan 1986

Winter/Spring 1986, 90.9 Wmpg Fm

WMPG Program Guides

WMPG Program Guide, Winter/Spring 1986


Summer 1984, 90.9 Wmpg Fm Jan 1984

Summer 1984, 90.9 Wmpg Fm

WMPG Program Guides

WMPG Program Guide, Summer 1984,


Fall 1983, 90.9 Wmpg Fm Oct 1983

Fall 1983, 90.9 Wmpg Fm

WMPG Program Guides

WMPG Program Guide, Fall 1983.


Oral History Interview With Norm Lambert, Northeast Archives Of Folklore And Oral History Mar 1975

Oral History Interview With Norm Lambert, Northeast Archives Of Folklore And Oral History

WLBZ Radio Station Records

A copy of an oral history interview conducted by Mark Lafond on behalf of the Northeast Archives of Folklore and Oral History with Norman Lambert, former Musical Director at WLBZ Radio. Lambert shares his recollections on Waity Aikens, using telephone lines for remote broadcasts, Lone Pine Mountaineer (Harold Breau), Uncle Ezra a.k.a. Uncle Hezzie, Ray Little, Maine Central Railroad Hour, jazz orchestras and Bangor area music venues.


Oral History Interview With Irving Hunter, Northeast Archives Of Folklore And Oral History Jan 1975

Oral History Interview With Irving Hunter, Northeast Archives Of Folklore And Oral History

WLBZ Radio Station Records

Copies of audio recordings in the WBLZ collection of oral history interviews with Irving Hunter, conducted by Sandy Ives and Lisa Feldman on behalf of the Northeast Archives of Folklore and Oral History in the spring of 1975. The first interview is in Hunter's office just before his retirement as station manager. The second session was a class visit to AY 123, Folklore Fieldwork, on the campus of the University of Maine. Hunter is asked about his recollections of early days of radio in Bangor, the economics of the station, remote broadcasts, and several specific artists, particularly the Western or …


Story Of Seth Noble And The Naming Of Bangor, And Several Performances Of The Hymn, Wlbz Radio Aug 1956

Story Of Seth Noble And The Naming Of Bangor, And Several Performances Of The Hymn, Wlbz Radio

WLBZ Radio Station Records

Paul Ford of WLBZ Radio narrates a program where Minister of the Hammond Street Congregational Church in Bangor, Reverend Edward G. Ernst, explains how Bangor got its name, by mistake, when Seth Noble mistakenly thought a clerk was asking the name of the hymn he was humming. WLBZ asked several area vocalists to perform the hymn. Recorded August 20, 1956.


Bangor Interracial Chorus Performs Early To Bed, Wlbz Radio Jan 1955

Bangor Interracial Chorus Performs Early To Bed, Wlbz Radio

WLBZ Radio Station Records

The station log for WLBZ Radio noted that this broadcast included this song along with two others, recorded January 23, 1955: Bangor Interracial Chorus, Wm. [William] Cupp, director; Harold Annis, accompanist.


Wlbz Presents The Knickerbocker Four, Wlbz Radio Jan 1955

Wlbz Presents The Knickerbocker Four, Wlbz Radio

WLBZ Radio Station Records

A recording of a studio performance of a barbershop quartet. No information on station log. Circa 1955.


Pierre Monteux At The Domaine School For Conductors, Hancock, Maine, Wlbz Radio Jan 1952

Pierre Monteux At The Domaine School For Conductors, Hancock, Maine, Wlbz Radio

WLBZ Radio Station Records

Bill Mincher conducts several interviews and captures a few minutes of daily rehearsal at the Domaine School for Conductors in Hancock, Maine. Those interviewed include school director, Joseph Barone, school founder, Pierre Monteux, and students Clinton Graffam, Willis Page, Detlev Anders, Thomas Baldner, and Madeleine Menten. The student conductor during the session recorded was Gideon Grau. Recorded in 1952.


Bangor Male Chorus Performance, Wlbz Radio Oct 1948

Bangor Male Chorus Performance, Wlbz Radio

WLBZ Radio Station Records

A musical performance by the Bangor Male Chorus, October 12, 1948, sponsored by the Eastern Trust and Banking Company. John Wellington is noted as having been the announcer; William Cupp, director; Harold Annis, accompanist. The group sings There's Music in the Air, Vienna Dreams, Sourwood Mountain, and Lost Chord.