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Iowa State University

African American

Social Psychology

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Full-Text Articles in African American Studies

African American Mother's Socialization Of Daughter's Dress And Consumption Of Appearance-Related Products, Laporchia C. Davis Jan 2015

African American Mother's Socialization Of Daughter's Dress And Consumption Of Appearance-Related Products, Laporchia C. Davis

Graduate Theses and Dissertations

The purpose of the study was to explore how African American mothers socialize their daughters’ dress and consumption of appearance-related products. This study provides critical insights into how African American mothers serve as purposeful role models and how they employ teaching strategies to cultivate their daughters’ learning about being a Black female in America. Black feminist, Afrocentric, and standpoint theories guided the study to demonstrate how African American mothers are key agents in shaping their daughters development of understanding of social marginalization and how to deal with marginalization through self-presentation.

Sixteen mother–daughter pairs from Pine Bluff, Arkansas, were recruited ...