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Full-Text Articles in African American Studies

Who’S Your Mammy?: Figuring Aunt Jemima, Harrison W. Inefuku May 2007

Who’S Your Mammy?: Figuring Aunt Jemima, Harrison W. Inefuku

Harrison W. Inefuku

In existence for over a century, the advertising icon Aunt Jemima remains a point of contention for many African Americans, despite a recent makeover that attempted to remove visual signifiers of slavery. To understand the icon's negativity, I explore its roots in slavery,the minstrel stage and The Exhibition of the Other. I then move to an analysis of "The Legend of Aunt Jemima," a series of advertisements produced in the 1920s, to determine how racism was manifested in the icon*s promotional materials.


Who's Your Mammy?: Figuring And Refiguring Aunt Jemima, Harrison W. Inefuku May 2007

Who's Your Mammy?: Figuring And Refiguring Aunt Jemima, Harrison W. Inefuku

Harrison W. Inefuku

In existence since the late 1890s, advertising icon Aunt Jemima has been indelibly etched into the American memory—virtually unchanged from her debut until her makeover in 1989. Before this recent transformation, Aunt Jemima was the quintessential embodiment of the mammy stereotype—a heavyset black woman, complete with apron and bandana. Her creation was situated at the locus of several racist traditions and discourses directed towards African Americans—the mammy stereotype, the minstrel show, The Myth of the Old South, and the Exhibition of the Other. This embodiment of multiple racist practices helps to explain how the mammy in general ...


Carnaval In Brazil, Samba Schools And African Culture: A Study Of Samba Schools Through Their African Heritage, Marlene Lima Hufferd Jan 2007

Carnaval In Brazil, Samba Schools And African Culture: A Study Of Samba Schools Through Their African Heritage, Marlene Lima Hufferd

Retrospective Theses and Dissertations

The objective of my thesis was to research the preservation of African Heritage in the Samba Schools of Rio de Janeiro and the subsequent modernization of these Samba Schools and their entry into the world scene through globalization. Through these processes, Samba Schools are being recognized as a cultural product for export, and are receiving national and transnational sponsorships for whoever wants to display their image around the world. The paper also presents Carnaval as a festival related to religion, ethnicity and politics. In addition, this research shows the persistence of black Brazilians in preserving their heritage in their music ...


Dispositional Optimism And Pessimism: Stability, Change, And Adaptive Recovery Following Life Event Experiences, William Todd Abraham Jan 2007

Dispositional Optimism And Pessimism: Stability, Change, And Adaptive Recovery Following Life Event Experiences, William Todd Abraham

Retrospective Theses and Dissertations

As a trait-like disposition, optimism has received a wealth of research attention in connection with areas of physical and psychological well-being. However, less research attention has focused explicitly on the stability of optimism during adulthood. As such, we currently know very little about the long-term stability of optimism during middle adulthood, the developmental changes in optimism that occur across adulthood, or whether optimism changes in relation to specific life event experiences. The present research addressed these gaps in the optimism literature by examining stability and changes in optimism and pessimism over approximately nine years using longitudinal data from a sample ...