African American Studies Commons^™

The Impact Of Media Influence About Hair Texture On Internalized Racial Oppression, Ethnic Identity, And Self-Efficacy, Kristy L. La Mar

Dissertations

Problem

African American women and matters of importance pertaining to African American women are understudied and lacking within research. Understanding the ways in which majority culture media influences aspects related to women of color, especially those pertaining to hair texture, and their impact is essential to bring about awareness and mobilize changes that will positively affect the lives of Black women. Representation matters. When minority women of any culture value the majority culture they tend to devalue themselves. Representation matters and is important because if self-esteem, worth, goodness, and virtue is only portrayed in majority culture aesthetics, internalization of those …