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The Great Generalization: Organizational Adaptation Strategies As Entrepreneurship In Higher Music Education, Jacob Bruce Hertzog

Music Faculty Publications and Presentations

This study sought to measure how higher music education has evolved in response to the music industry’s digital revolution. I utilized a framework of organizational adaptation theory to synthesize five distinct organizational adaptation strategies: decentralization, generalization, specialization, formalization, and inaction. Music leaders were surveyed (n = 100) to assess adaptations across ten common domains in higher education. Higher music education was found to have undergone a great generalization through the expansion of activities in nearly every domain. Consistent with elements of organizational adaptation theory, and like individual musicians, higher music education has been entrepreneurial in response to the digital revolution.