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Lyndon Johnson, The Great Society, And The Assumption Of The Presidency In The Pages Of The Nation 1964-1970, Aidan Crosby

History Theses

Using The Nation's archive, this essay examines the popular conception of The Great Society---specifically as connected to Lyndon Johnson's personality. By placing the dialogue between Johnson's and The Nation's framing of The Great Society into the context of both television's newfound importance to political media and the evolving role of Presidential public relations, it argues that Johnson, despite being unsuccessful in his attempts, played a pivotal role in establishing the role and duties of the modern presidency.