African History Commons^™

Courting American Capital: Public Relations And The Business Of Selling Ivorian Capitalism In The U.S., 1960-1980, Abou B. Bamba

History Faculty Publications

This chapter is an invitation to reimagine the roles assigned to players in the history of capitalism on the global stage. It challenges aspects of the historiography of capitalism in the twentieth century, which tend to center on historical actors and institutions of the Global North. Even when actors in the Global South are discussed, it is usually to portray them as passive victims of an intractable system. By focusing on the Ivory Coast and its economic diplomacy toward the United States, I seek to destabilize this general picture.