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Full-Text Articles in History

Discriminating Tastes: How Advertisements Taught Consumerism And Race To Gilded Age Youths, Jaclyn Schultz May 2013

Discriminating Tastes: How Advertisements Taught Consumerism And Race To Gilded Age Youths, Jaclyn Schultz

Theses and Dissertations

Commercial and social trends of the Gilded Age combined to give a unique and novel power to colorful advertising trade cards that were collected, exchanged, and preserved in scrapbooks by middle-class children living in the Northeast. These children were members of one of the earliest generations to grow up with mandatory co-educational schooling and to be part of a distinctive youth culture created through peer interactions. After 1876, advertising trade cards became ubiquitous and were a significant component of that peer culture. The cards were also innovative in that they were the first example of colored images to be made …


The Price Of Change: Historiographical, Fiscal, And Demographic Considerations Of The Milwaukee Movement, 1966, Jonathan Charles Bruce May 2013

The Price Of Change: Historiographical, Fiscal, And Demographic Considerations Of The Milwaukee Movement, 1966, Jonathan Charles Bruce

Theses and Dissertations

The work presented in this thesis argues for a new schema with which to approach the civil rights literature. Arguments for the necessity of this new approach utilize Milwaukee as a case study, analyzing the texts considered canonical to the city and offering a critique that will begin to break away from a lionized individual in favor of an egalitarian approach to history, specifically through the use of non-traditional methods such as quantitative analysis. Perhaps most important to the literature, this thesis addresses a fundamental, long-ignored aspect of the Civil Rights Movement by analyzing fiscal realities that face a grassroots …