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2005

History Faculty Publications

University of Dayton

Articles 1 - 2 of 2

Full-Text Articles in History

Automobiles And Auto Manufacturing, John Alfred Heitmann Jan 2005

Automobiles And Auto Manufacturing, John Alfred Heitmann

History Faculty Publications

In several important respects the automobile and automobile manufacturing proved to be at the heart of North American life during the 1950s. The decade was one characterized as the age of tail fins and chrome, and the automobile was recognized as something far more than ordinary transportation.


Ford Thunderbird, John Alfred Heitmann Jan 2005

Ford Thunderbird, John Alfred Heitmann

History Faculty Publications

Ford, with its introduction of the Thunderbird, became the first car manufacturer to create the market segment for personal luxury cars. The car became the trend-setting automobile of the 1950s and defined personal status during the decade of consumer excess.