History Commons^™

Bowl Mania And Naming Rights, Richard C. Crepeau

On Sport and Society

Amidst the incessant whining and babbling about who is number one, comes the endless parade of bowl games, in which millions of dollars are spent on advertising, game production, and team payouts. This is matched in the realm of conspicuous waste by the binge of spending indulged in by participating institutions of higher learning to entertain boosters, legislators, and assorted hangers-on who haunt the halls of athletic departments. FSU dropped three-quarters of a million dollars on one recent trip.