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On Sport and Society

Arete, Sport and Society, American Sport History, Football, Commercials, Super Bowl, Football, NFL, Thorstein Veblen, Excess, Waste, Money

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Articles 1 - 3 of 3

Full-Text Articles in History

Super Bowl Superness, Richard C. Crepeau Feb 2016

Super Bowl Superness, Richard C. Crepeau

On Sport and Society

The Rev. Norman Vincent Peale once said that if Jesus were alive today he would be at the Super Bowl. No doubt the Reverend was on to something.


Super Bowl, Richard C. Crepeau Jan 2014

Super Bowl, Richard C. Crepeau

On Sport and Society

Here we are once again at the most important weekend in American sport. The Super Bowl is Sunday and that means that Americans across the land will create scenes reminiscent of Thorstein Veblen’s classic, The Theory of the Leisure Class. Veblen’s original vocabulary describing the rich of the late 19th century is as appropriate now as it was then. Such phrases as “conspicuous consumption,” “conspicuous waste” and “conspicuous leisure,” seem to have been coined for the Super Bowl.


The Super Bowl And Conspicuous Consumption, Richard C. Crepeau Jan 1999

The Super Bowl And Conspicuous Consumption, Richard C. Crepeau

On Sport and Society

ESPN is calling it their "blow out the budget coverage." FOX promises that this will be the biggest presentation ever with over seven hours of pre-game programming. A thirty-second advertising spot will cost a $1.6M which comes to a mere $53,333 per second and represents a 28% increase over last year's bargain rates.