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Brady And Goodell, Richard C. Crepeau
Brady And Goodell, Richard C. Crepeau
On Sport and Society
The success of the NFL derives in part from its mastery of the electronic media as the league is able to blanket that world at all times and places. There is no off-season for the NFL. On the rare occasion, there can be drawbacks to this dominance. The last seventy-two hours is not what the media mavens at the NFL would call “a good run.”