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On Sport and Society

2000

Arete, Sport and Society, American Sport History, College Football, Bowl Games, Televised sports events, Money

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Losing Money Going To Bowl Games, Richard C. Crepeau Jan 2000

Losing Money Going To Bowl Games, Richard C. Crepeau

On Sport and Society

With the barrage of bowl games these past several days one can only marvel at the willingness of sponsors and cities to pay out millions of dollars to universities to provide a few hours of entertainment during the holidays. Last year the University of Wisconsin took away $12.5M for the Big Ten from the Badger's Rose Bowl appearance. The participants at this year's Sugar Bowl, allegedly the national championship game, will take away between $11M and $13M each. Moving down the pecking order to near the bottom the payouts run to about a million dollars.