History Commons^™

“What Sort Of Man Reads Playboy?”: Gender, Heterosexuality, And Reader Letters In Playboy Magazine, 1953-1963, Kess Carpenter

Major Papers

Existing Playboy scholarship overlooks the significance of magazine’s audience outside of the bachelor subculture it fathered in the 1950s. In fact, consumers fitting Playboy’s desired readership of white, financially affluent, single men formed only a small percentage of its actual subscribers. This study makes evident that students, soldiers, sailors, military servicemen, middle- and working- class men, both single and married, as well as women, made up most of its readership. To date, no historical study has been conducted of reader letters to Playboy, which reveal the magazine’s significance to this audience.

This paper argues that postwar men used Playboy as …