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Commercials As Social Studies Curriculum: Bridging Content & Media Literacy, Shanedra D. Nowell
Commercials As Social Studies Curriculum: Bridging Content & Media Literacy, Shanedra D. Nowell
Journal of Media Literacy Education
This essay explores ways television commercials can teach both media literacy skills and social studies content knowledge. Because of their brevity and concise messages, commercials offer teachers a wide assortment of engaging, content focused lesson topics that can be used to introduce new ideas, as writing or discussion prompts to further explore concepts, or as creative media projects to assess the content and media literacy knowledge. I examine different approaches to integrate commercials into social studies classes and include resources to guide students through deconstructing commercials, understanding advertisers’ creative techniques and appeals, and creating their own commercials.
Mediacy: A Way To Enrich Media Literacy, Eva Berger, Robert K. Logan, Anat Ringel, Andrey Miroshnichenko
Mediacy: A Way To Enrich Media Literacy, Eva Berger, Robert K. Logan, Anat Ringel, Andrey Miroshnichenko
Journal of Media Literacy Education
We propose that the discipline or practice of media literacy defined as the ability to access, analyze, evaluate and create media in a variety of forms can be enriched and made more effective by incorporating two of Marshall McLuhan’s insights into the nature of media. The first insight is that the effects of media that are independent of their content and intended function are subliminal and they are important because they “shape and control the scale and form of human association and action.” The second insight is that the notion of media includes not just communication media but also all …
Professors’ Perspectives On Truth-Seeking And New Literacy, Zachary W. Arth, Darrin J. Griffin, William J. Earnest
Professors’ Perspectives On Truth-Seeking And New Literacy, Zachary W. Arth, Darrin J. Griffin, William J. Earnest
Journal of Media Literacy Education
New media and new literacy are essential in our contemporary paradigms of education and communication research. Though truth-seeking is one of the primary objectives inherent in higher education, the process for students may be less clear than it may be for trained academics or professors. The current study sought to explore how professors recommend that students seek truth in the information age. Relying on an assignment from a communication course, this study examined responses from student-led interviews with professors from across the U.S. and categorized trends in their recommendations for students. Overall twelve themes taken from advice on student truth-seeking …
History Of Youth Media Production In Maine 1960-2010, Gemma A.P. Scott
History Of Youth Media Production In Maine 1960-2010, Gemma A.P. Scott
Journal of Media Literacy Education
Research in media literacy seeks to understand multiple branches of inquiry, including the practice of media production. Youth in Maine have produced media independently and in organized venues for more than 50 years. This paper describes results from surveying primary source materials produced by youth in Maine between 1960 and the 2000s. Research started with media artifacts, looking to primary source materials to understand what, if anything, can be revealed from their content. A deep dive into the provenance of archival collections uncovered stories of a local history of youth media production, and expanded the inquiry to identify who was …
Measuring Media Literacy Inquiry In Higher Education: Innovation In Assessment, Evelien Schilder, Theresa Redmond
Measuring Media Literacy Inquiry In Higher Education: Innovation In Assessment, Evelien Schilder, Theresa Redmond
Journal of Media Literacy Education
The ability to critically access, analyze, evaluate, and create media messages is crucial in the process of becoming an informed and engaged citizen throughout life. Asking critical questions is not only a valuable dimension of media literacy, but also an indispensable aspect of participating in a democracy. Yet, measuring the effectiveness of media literacy is still a major challenge for the field. It is unclear to what extent people of all ages may engage in critical questioning habits with regards to media. To address this gap, we studied the changes in critical questioning habits for college-aged students enrolled in media …
Media Literacy Education For All Ages, Päivi Rasi, Hanna Vuojärvi, Heli Ruokamo
Media Literacy Education For All Ages, Päivi Rasi, Hanna Vuojärvi, Heli Ruokamo
Journal of Media Literacy Education
This special issue of the Journal of Media Literacy Education explores the role of media literacy across the lifespan. Media literacy education interventions must be designed to meet the needs of individuals of different ages by understanding the life roles and goals that they have across the lifespan. Different pedagogical strategies are required to effectively address the media literacy competencies of young children, teens, adults, parents, and older adults. In old age, media literacy education may support cognitive functioning and social relationships and help people critically assess health-related information and services. Adopting a life course perspective enables the examination of …