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Dependent Or Independent: Exploring The Culture Of Local Coffee Shops In China, Hui Zhi, Huan Chen

European Journal of Food Drink and Society

Despite the short history of coffee in China, the Chinese coffee market has been expanding and gradually becoming an important overseas market for coffee transnational corporations such as Nestlé and Starbucks since the 1980s. Meanwhile, the number of independent coffee shops owned by individuals in China is inflating in response to the increasing demand of high-quality coffee. The popularity of independent coffee shops reflects a struggle between local and global cultures. Although previous studies about independent coffee shops in other Asian countries and areas, such as Japan and Taiwan, are abundant, no study has yet addressed independent coffee shops in …