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Distributed Media In The Age Of Eisenhower: Political Buttons, Rachel C. Loughran
Distributed Media In The Age Of Eisenhower: Political Buttons, Rachel C. Loughran
Student Publications
This paper describes the purpose and effectiveness of distributed campaign materials in the context of President Dwight D Eisenhower's 1952 and 1956 elections. It analyzes campaign buttons and political cartoons distributed by the Eisenhower administration to determine how they furthered the image Eisenhower wished to convey during his campaigns. This image is presented by applying certain aesthetic qualities to the campaign materials.