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New Deal

Cultural History

Dissertations, Theses, and Capstone Projects

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Promoting The Consumer Citizen: Seals, Spectacles, And The Gendered Consumer In Depression-Era America, Danielle B. Wetmore Jun 2020

Promoting The Consumer Citizen: Seals, Spectacles, And The Gendered Consumer In Depression-Era America, Danielle B. Wetmore

Dissertations, Theses, and Capstone Projects

This thesis will argue that New Deal legislation accounted for increased importance placed on consumers and the articulation of consumer citizenship as female during the Great Depression. Once New Deal programs and legislation determined and legitimized the consumer citizen, the consumer citizen exercised influence though purchasing power. Analyzing the ways the federal government defined women as consumer citizens through programs like the National Recovery Administration’s Blue Eagle Campaign offers important insight into who was considered to have a voice. Notions of citizenship define groups by who has the necessary attributes and qualifications—in this case the means to purchase goods—to be …


"Propaganda For Democracy": The Vexed History Of The Federal Theatre Project, Karen E. Gellen Jun 2017

"Propaganda For Democracy": The Vexed History Of The Federal Theatre Project, Karen E. Gellen

Dissertations, Theses, and Capstone Projects

My thesis explores and analyzes the Federal Theater Project’s cultural and political impact during the Depression, as well as the contested legacy of this unique experiment in government-sponsored, broadly accessible cultural expression. Part of the New Deal’s Works Projects Administration, the FTP aimed to provide jobs for playwrights, actors, designers, stagehands, and other theater professionals on relief in the stark period from 1935 to 1939. But the project became a nationwide political and artistic flashpoint, spurring fierce debate over the leadership, politics and impact of this “people’s theater.” The FTP gave professional theater an unprecedented reach into working-class and black …