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One Nation Under Salary: Business, Critics, And The Body In The 1950s, Thomas Andrew Joyce
One Nation Under Salary: Business, Critics, And The Body In The 1950s, Thomas Andrew Joyce
Masters Theses, 2010-2019
The 1950s was period of dramatic social upheaval. The massive changes brought on by suburbanization, the G.I. Bill, postwar dislocation, the rise of the white-collar worker, the cold war and more significantly impacted ideas about gender. This thesis explores the meaning of corporate work and its impact on masculinity from 1946 to 1963. During this period a group of public intellectuals attacked corporate work as unmanly and white-collar workers as effeminate. These intellectuals believed masculinity was in decline, and that white-collar men were no longer men. While commentators challenged postwar masculinity, business leaders rallied to defend white-collar men’s masculinity. Pro-business …