History Commons^™

Mass Consumption In Milwaukee: 1920-1970, Christopher Chan

Dissertations (1934 -)

This study focuses on mass consumption's role in the development of the city of Milwaukee. This study's main focus is on the mid-twentieth century, though this case study will look at mass consumption's role in Milwaukee from its founding to the present. Mass consumption focuses on the actions of buying and selling and how consumer options reflected the city's general development. After studying the composition of Milwaukee's population and income levels, the story of mass consumption in Milwaukee will be told through studying how automobiles and food were bought and sold, as well as how other assorted shopping venues affected …