History Commons^™

Buy Global, Think Local: Direct Trade Coffee And Community Renaissance In Olympia, Washington, Maren E. Hotvedt

CMC Senior Theses

The development of the specialty coffee industry in the United States occurred in the latter half of the twentieth century not as an independent phenomenon but rather as a result of a series of interrelated movements that began to coalesce in the late 1960s. Direct Trade, the latest development in gourmet coffee sourcing and marketing, is an amalgam of elements of an American food revolution that gained national prominence in the 1970s, the environmental movement, and movements for social justice through conscious consumption. Direct Trade coffee is differentiated in particular by roasters' rejection of the notion of coffee as a …