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New Deal

City University of New York (CUNY)

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Promoting The Consumer Citizen: Seals, Spectacles, And The Gendered Consumer In Depression-Era America, Danielle B. Wetmore Jun 2020

Promoting The Consumer Citizen: Seals, Spectacles, And The Gendered Consumer In Depression-Era America, Danielle B. Wetmore

Dissertations, Theses, and Capstone Projects

This thesis will argue that New Deal legislation accounted for increased importance placed on consumers and the articulation of consumer citizenship as female during the Great Depression. Once New Deal programs and legislation determined and legitimized the consumer citizen, the consumer citizen exercised influence though purchasing power. Analyzing the ways the federal government defined women as consumer citizens through programs like the National Recovery Administration’s Blue Eagle Campaign offers important insight into who was considered to have a voice. Notions of citizenship define groups by who has the necessary attributes and qualifications—in this case the means to purchase goods—to be …


Women And Work: African American Women In Depression Era America, Sarah Ward May 2018

Women And Work: African American Women In Depression Era America, Sarah Ward

Dissertations, Theses, and Capstone Projects

This project explores whether African American women met similar public sentiments as Caucasian women during the Depression Era and how gender dynamics changed within African American households in urban America as well as the effect of the crisis on a populace that was not new to the work force. Historical statistical analysis and emphasis on labor policy are used to garner information. The Great Depression sparked an abrupt shift in not only the American economy but also American ideology regarding male and female gender dynamics. Despite discouragement from entering the workforce due to dominant masculinity, employment rates rose amongst Caucasian …


When Old Age Changed: Inventing The "Senior State," 1945-1975, Benjamin Hellwege Sep 2017

When Old Age Changed: Inventing The "Senior State," 1945-1975, Benjamin Hellwege

Dissertations, Theses, and Capstone Projects

This dissertation asks why public assistance at the federal level in the United States has become significantly oriented towards the needs of older Americans since the New Deal era. It argues that in effect the United States has developed an old age welfare state – a “senior state,” in other words, which has sought primarily to protect the economic status of older Americans, and that the creation of this “senior state” represents the end-point of a long-term project by social reformers, organized labor, and old age advocacy organizations over the course of the second half of the 20th century to …


The New Deal In Puerto Rico: Public Works, Public Health, And The Puerto Rico Reconstruction Administration, 1935-1955, Geoff G. Burrows Oct 2014

The New Deal In Puerto Rico: Public Works, Public Health, And The Puerto Rico Reconstruction Administration, 1935-1955, Geoff G. Burrows

Dissertations, Theses, and Capstone Projects

During the 1930s, Puerto Rico experienced acute infrastructural and public health crises caused by the economic contraction of the Great Depression, the devastating San Felipe and San Ciprián hurricanes of 1928 and 1932, and the limitations of the local political structure. Signed into law by Franklin D. Roosevelt in 1935, the Puerto Rico Reconstruction Administration (PRRA) replaced all other New Deal activity on the island. As a locally-run federal agency, the PRRA was very unique and yet very representative of the "Second" New Deal in the United States--which attempted to move beyond finding immediate solutions to the most critical problems …