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"1984" Apple Commercial, Eloise Sharkey
"1984" Apple Commercial, Eloise Sharkey
Belmont University Research Symposium (BURS)
In 1984, Apple released a commercial to advertise their first personal computer, The Macintosh. The ad aired during the 1984 Super bowl on January 22nd and was titled “1984”. With the rise of computers and the information age, I set out to discover how Apple was able to distinguish themselves from IBM and why this was so important for them to do. The company used revolutionary rhetoric to address the dreaded social consequences of a world run by computers by positioning the Macintosh as a tool for agency and creativity in a world of mindless drones. This commercial took …