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Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …


Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr Nov 2010

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …


Hill, James Emmett, B. 1926 (Sc 2388), Manuscripts & Folklife Archives Oct 2010

Hill, James Emmett, B. 1926 (Sc 2388), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid and scan (Click on "additional files" below) for Manuscripts Small Collection 2388. "James Madison Pendleton's Theology of Baptism," by James Emmett Hill, a thesis submitted in partial fulfillment of the requirements for the Master of Theology degree, Southern Baptist Theological Seminary, Louisville, Kentucky, 1948.


Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr Oct 2010

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …


History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr Sep 2010

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.


A Spiritual Community In The Social World: Lurianic Notions Of Identity And Inter-Subjectivity Within The Community, Assaf Tamari Aug 2010

A Spiritual Community In The Social World: Lurianic Notions Of Identity And Inter-Subjectivity Within The Community, Assaf Tamari

Early Modern Workshop: Resources in Jewish History

The importance of Lurianic Kabbalah to the context of early modern Jewish religiosity has been recognized almost unanimously. However, only in recent years scholars acknowledge its highly embodied nature, the specific historical community which lies at the heart of its religious interest, i.e. the Lurianic fellowship. The present presentation will discuss some of the radical notions of identity within the community developed in the writings of Lurianic Kabbalah. Based on its highly complex anthropological theory, and especially its theories of soul transmigration and soul interrelations, Lurianic Kabbalah sees individual action and identity as highly dependent upon the spiritual “soul community” …


What We Talk About When We Talk About The Soul, Stephen Asma May 2010

What We Talk About When We Talk About The Soul, Stephen Asma

Stephen T Asma

The author discusses the popularity among college students of the concept of the soul, and attempts to place it in its proper context. He dispenses with orthodox theological arguments and New Age arguments as scientifically untenable. He takes a so-called Wittgensteinian approach, noting soul's linguistic significance. He analyzes expressions which use the concept of soul and concludes that they are qualitatively different from testable factual expressions. He notes that soul talk is about hopes and aspirations, inspiration, or feelings deeper than friendship. He assigns it meaning outside of scientific concepts. He likens expressions of soul to creative and ethical acts, …


Review Of Arietta Papaconstantinou And Alice-Mary Talbot, Ed., Becoming Byzantine: Children And Childhood In Byzantium, Caroline T. Schroeder May 2010

Review Of Arietta Papaconstantinou And Alice-Mary Talbot, Ed., Becoming Byzantine: Children And Childhood In Byzantium, Caroline T. Schroeder

College of the Pacific Faculty Articles

No abstract provided.


Alcuin And Vikings: A Theology Of Carolingian Election, Chastisement, And Exaltation, Taylor Ferda Apr 2010

Alcuin And Vikings: A Theology Of Carolingian Election, Chastisement, And Exaltation, Taylor Ferda

Library Research Prize Student Works

Throughout the long history of the Church's struggle to take seriously the biblical precepts for peacemaking, the changing context has always brought with it a difficulty in being a witness to peace in a world gripped by violence. The Viking raids of the ninth and tenth centuries are no exception. In this paper, I will attempt to reveal how Alcuin of York, Charlemagne?s finest theologian and clergyman, grapples with this question of violence by looking specifically at the Viking raids of two English monasteries in the last decade of the eighth century. I will show that Alcuin employs an Old …


Vincent De Paul And The Reform Of The Clergy, John E. Rybolt Feb 2010

Vincent De Paul And The Reform Of The Clergy, John E. Rybolt

John E Rybolt

A presentation of the reforming activities of Vincent de Paul, in the context of the period following the Council of Trent. This focused on the moral lives of priests, the finances of the Church, and the appointment of bishops.


Green Guilt, Stephen Asma Jan 2010

Green Guilt, Stephen Asma

Stephen T Asma

The essay discusses the more neurotic aspects of environmentalism, involving guilt over failure to recycle or turn off the lights. It notes that those most prone to these sensibilities are those who have left traditional religion. It quotes philosopher Friedrich Nietzsche who states that religious emotions such as guilt and indignation are still present in a post-Christian world. The essay argues that we should certainly save the planet but avoid the neurosis that often accompanies it.


Discipliana Vol-69-Nos-1-2-2010, Glenn Thomas Carson Jan 2010

Discipliana Vol-69-Nos-1-2-2010, Glenn Thomas Carson

Discipliana - Archival Issues

Discipliana Vol-69-Nos-1-2-2010

Edward Robinson, The Right Man in the Right Place: African-Americans and Alexander Campbell

Gary Holloway, The Enlightened Bible

Jennifer Garbin, THE IMAGINATIVE EDITORS: Disciples Publications in Canada from 1833 to 1929

Claude Cox, CAMPBELL BY RAIL


Introduction To America's Four Gods: What We Say About God And What That Says About Us, Paul Froese, Christoper Bader Jan 2010

Introduction To America's Four Gods: What We Say About God And What That Says About Us, Paul Froese, Christoper Bader

Sociology Faculty Books and Book Chapters

Despite all the hype surrounding the "New Atheism," the United States remains one of the most religious nations on Earth. In fact, 95% of Americans believe in God--a level of agreement rarely seen in American life. The greatest divisions in America are not between atheists and believers, or even between people of different faiths. What divides us, this groundbreaking book shows, is how we conceive of God and the role He plays in our daily lives.

America's Four Gods draws on the most wide-ranging, comprehensive, and illuminating survey of American's religious beliefs ever conducted to offer a systematic exploration of …


Menorah Review (No. 72, Winter/Spring, 2010) Jan 2010

Menorah Review (No. 72, Winter/Spring, 2010)

Menorah Review

A Philosopher Rediscovers His Jewish Roots -- An Extraordinary Rabbinic Life -- An Interpretation of Isiah 6.8-10 -- Books in Brief: New and Notable -- Moreshet: From the Classics -- The Noah Affair -- Who Owns and Who is Responsible for a Soul?


Menorah Review (No. 73, Summer/Fall, 2010) Jan 2010

Menorah Review (No. 73, Summer/Fall, 2010)

Menorah Review

An Interpretation of the Valley of Bones (Ezekiel 37:1-14) -- Books in Brief: New and Notable -- Hebrew: A World of Its Own -- How an Educated Elite May Have Shaped the Bible -- Moreshet: From the Classics -- Saul Bellow to Cynthia Ozick on the Holocaust -- Speaking Otherwise: Form and Meaning in the Book of Ruth -- Two Poems


“According To Our Institute.” The Charter Of The Congregation Of The Mission, John E. Rybolt Dec 2009

“According To Our Institute.” The Charter Of The Congregation Of The Mission, John E. Rybolt

John E Rybolt

St. Vincent often referred to the "Institute." The term is inherently ambiguous, but its meaning as "charter" is explained here. Two versions of the "charter" are compared. Its importance lies in its continuing existence as the nucleus of the identity of the Congregation of the Mission as established by the Church.