History Commons^™

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …

Kings And Tyrants: Leonardo Bruni's Translation Of Xenophon's "Hiero", Brian Jeffrey Maxson

Brian J. Maxson

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.

Felon Voting Rights And Democracy, Rebecca Gould

Rebecca Gould

No abstract provided.

The Light Of The Ancestors (By Idris Bazorkin), Rebecca Gould

Rebecca Gould

"Light of the Ancestors" is excerpted from the Ingush writer Idris Bazorkin's novel, Dark Ages.

Evening Prayers (By Idris Bazorkin), Rebecca Gould

Rebecca Gould

"Evening Prayers" is a stand-alone translation from the Ingush writer Idris Bazorkin's novel, Dark Ages (Iz Tmy Vekov, 1963).

Masterpieces Of Italian Literature In Translation, Silvia Valisa

Silvia Valisa

No abstract provided.

Forests, Animals, And Ambushes In The Alliterative Morte Arthure, Jeremy Withers

Jeremy Withers

In the Alliterative Morte Arthure, the forest is often depicted as an ideal place for ambushing one's enemy. Such persistent attacks lead many warriors in the poem to encounter densely wooded areas with trepidation and even at times with explicit violence towards these places. However, through its use of several arresting locus amoenus passages, the Morte demonstrates alternative ways for soldiers to experience natural landscapes. Rather than suggest that forests are inherently malicious and forbidding places (as many medieval romances have done), the poem suggests that when cleared of an immediate threat of ambush, natural landscapes can be restorative and …

Landslide - Interview With The Descendants Of Titsian Tabidze, Rebecca Gould

Rebecca Gould

No abstract provided.

Becoming A Georgian Women, Rebecca Gould

Rebecca Gould

No abstract provided.

Avicenna, Jon Mcginnis

Jon McGinnis

Revealing Iberian Woodcraft: Conserved Wooden Artefacts From South-East Spain, Pablo Rosser

pablo rosser

Yolanda Carrion & Pablo Rosser Six wells at Tossal de les Basses in Spain captured a large assemblage of Iberian woodworking debris. The authors’ analysis distinguishes a wide variety of boxes, handles, staves, pegs and joinery made in different and appropriate types of wood, some – like cypress – imported from some distance away. We have here a glimpse of a sophisticated and little known industry of the fourth century BC.