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Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …


Defining The Feminine Impact On The Progression Of Japanese Language: An Inquiry Into The Development Of Heian Period Court Diaries, Michele Gibney Nov 2004

Defining The Feminine Impact On The Progression Of Japanese Language: An Inquiry Into The Development Of Heian Period Court Diaries, Michele Gibney

Michele Gibney

From the split of the private and public lives of gender divides, men lived on the outside imbibing Chinese language styles, while women on the inside established and preserved a uniquely Japanese form of language. This paper asserts the theory that the Heian period was one of the first times in which the schism was produced through the female’s power to embody a written language which the Japanese could claim as their own independently of the effect from other cultures. In its focus this paper aspires to analyze the public/private, male/female origins by placing them within the Heian period, from …