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Commercials As Social Studies Curriculum: Bridging Content & Media Literacy, Shanedra D. Nowell
Commercials As Social Studies Curriculum: Bridging Content & Media Literacy, Shanedra D. Nowell
Journal of Media Literacy Education
This essay explores ways television commercials can teach both media literacy skills and social studies content knowledge. Because of their brevity and concise messages, commercials offer teachers a wide assortment of engaging, content focused lesson topics that can be used to introduce new ideas, as writing or discussion prompts to further explore concepts, or as creative media projects to assess the content and media literacy knowledge. I examine different approaches to integrate commercials into social studies classes and include resources to guide students through deconstructing commercials, understanding advertisers’ creative techniques and appeals, and creating their own commercials.
Beyond Accessibility: How Media Literacy Education Addresses Issues Of Disabilities, Yonty Friesem
Beyond Accessibility: How Media Literacy Education Addresses Issues Of Disabilities, Yonty Friesem
Journal of Media Literacy Education
This special issue on media literacy and disability provides a variety of examples and case studies to showcase the importance of addressing issues of disability in the media literacy community. The literature on the intersection of media literacy and disability is slender but suggests four distinct uses of media for students with disabilities. However, none include applying a critical lens to the use of media for students with disabilities. By connecting the practice of critical media literacy with disability theory, this paper offers a theoretical and practical framework for media literacy educators, extending NAMLE’s principles of media literacy education to …
Media Now: A Historical Review Of A Media Literacy Curriculum, Yonty Friesem, Diane Quaglia Beltran, Ed Crane
Media Now: A Historical Review Of A Media Literacy Curriculum, Yonty Friesem, Diane Quaglia Beltran, Ed Crane
Journal of Media Literacy Education
The Elizabeth Thoman Archive at the Harrington School of Communication and Media, University of Rhode Island, has the last complete kit of one of the milestones in the early chronology of media literacy, the 1972 Media Now curriculum. This curriculum was the first of its kind, using self-contained lesson modules that were part of a larger series of kits, text references, and accompanying workbook. Its self-directed learning model gave students the opportunity to learn about the media, by doing, responding to, and reflecting on core concepts of media production. Using physical artifacts from the Media Now kit, historical documents, promotional …