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Full-Text Articles in History

Nostalgic Selling: The Louisville & Nashville Railroad And Its General Public Relations, Michael J. Landry Feb 2017

Nostalgic Selling: The Louisville & Nashville Railroad And Its General Public Relations, Michael J. Landry

Atlantic Marketing Journal

This paper represents a case study of how to use historic events/artifacts in public relations and sales. It recounts how the Louisville & Nashville Railroad participated in the United States Civil War centennial celebrations by restoring a locomotive, the General, that was made famous in a daring raid conducted in that war. Using primary and secondary documents mainly from corporate archives including notes, operations manuals, public relations logs, measurements, corporate publications and oral history, the paper outlines the General’s iconic history, the purposes for its 1960s restoration to operation for the Civil War centennial, and the overarching marketing strategy behind …


"Facebook To Mobilize, Twitter To Coordinate Protests, And Youtube To Tell The World": New Media, Cyberactivism, And The Arab Spring, Mohamed Arafa, Crystal Armstrong Jan 2016

"Facebook To Mobilize, Twitter To Coordinate Protests, And Youtube To Tell The World": New Media, Cyberactivism, And The Arab Spring, Mohamed Arafa, Crystal Armstrong

Journal of Global Initiatives: Policy, Pedagogy, Perspective

Research on media and contentious politics in the Arab world point to the vital role that social media played in the Arab Spring. For the purposes of this article, the Arab Spring is defined as a series of demonstrations and democratic uprisings—and in the cases of Libya, Syria, and Yemen armed rebel movements—that arose independently and spread across the Arab world from Tunisia and Egypt to Yemen, Bahrain, Libya, and Syria in 2010-2011 and beyond. This article advances the theoretical assumption that while not causing the Arab uprisings, New Media (defined here as all forms of digital communication technology including …


Imagine This: An Object Starting A Revolution: The Radio, Exiled Voice, And The Mute Poet In Communist Romania, Irina Popescu Apr 2012

Imagine This: An Object Starting A Revolution: The Radio, Exiled Voice, And The Mute Poet In Communist Romania, Irina Popescu

Journal of Global Initiatives: Policy, Pedagogy, Perspective

This paper analyzes the role played by Radio Free Europe in redistributing sound inside Romania, a country which experienced one of the most repressive communist regimes in Eastern Europe. By following the work of Monica Lovinescu, a cultural critic and writer, and Ana Blandiana, a poet, and leaning heavily on the theoretical framework provided by Giorgio Agamben, this paper uncovers the potential of disembodied voices. Voice, therefore, drives the revolution, providing the Romanian population with a means of escape, a means with which to reclaim their words and thus begin making demands for change. Two types of sounds/voices will be …


Manipulation And Counter-Framing: A Content Analysis Of Media's Response To The Anti-Communist Movements In 1990 Romania, Adrian Popan Apr 2012

Manipulation And Counter-Framing: A Content Analysis Of Media's Response To The Anti-Communist Movements In 1990 Romania, Adrian Popan

Journal of Global Initiatives: Policy, Pedagogy, Perspective

The purpose of the present article is to demonstrate the importance of counter-framing for the outcome of social movements. To do so, I focus on a particular case, namely Romanian society during the first half of 1990. The research identifies some strategies of the ruling group to create and impose their own framework and to align it with the interests of the people. It is based on content analysis of a Romanian daily newspaper faithful to the government, employing grounded theory as the method of research. The analysis highlights several relevant categories, grouped under two main subsections: creating an unfavorable …