Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in History
Why Fight Nature? A Biography Of The Early Life Of Ida Rosenthal, Sierra B. Holt
Why Fight Nature? A Biography Of The Early Life Of Ida Rosenthal, Sierra B. Holt
Dissertations, Theses, and Capstone Projects
From 1922 to 1973, Ida Rosenthal made women's breasts her business. As the co-creator and CEO of Maidenform, she developed the company into one of the world's most successful intimate apparel businesses. It was under Ida’s tutelage that Maidenform produced an array of innovative products that shaped women's bodies and became an American icon for their "I Dreamed" campaign. She built Maidenform into an international corporation, a famous name, and a legacy brand while living an incredibly full life with as many peaks and valleys as the company she created.
For this study, I focused on the early years of …