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Full-Text Articles in Feminist, Gender, and Sexuality Studies
Understanding The Psychological Significance Of Astrology In Millennial Women's Lives, Rachel June Floyd
Understanding The Psychological Significance Of Astrology In Millennial Women's Lives, Rachel June Floyd
Electronic Theses and Dissertations
In North America, astrology has been experiencing a resurgence in popularity. This is immediately remarkable given that the United States and Canada are industrialized, modern societies where astrology is widely lamented as a pseudoscience. This dissertation presents a phenomenological exploration of the underlying reasons for this cultural trend, particularly among the demographic that uses it most: millennial women. Existing psychological literature on astrology is primarily dominated by correlational studies or historical analyses and lacks the depth and richness of direct experiences of individuals engaging with this phenomenon. This study sought to address this gap within psychological literature specifically, by conducting …
The Change In Representation Of Women In Perfume Advertisements With Respect To Power, Rasika More
The Change In Representation Of Women In Perfume Advertisements With Respect To Power, Rasika More
Electronic Theses and Dissertations
Gender portrayals in advertising have been examined extensively in the last six decades and remain an important topic. Certain brands have taken the initiative of destabilizing patriarchal norms entrenched in society by supporting modern trends and initiatives through various brand/product campaigns and advertisements that support the fluidity in power and representation. The present study navigates the changes in the representation of women in perfume advertisements that have taken place in the advertising world in the past two decades to see if women are shown to possess a sense of power with their head held high and strong posture, compared to …