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Full-Text Articles in Feminist, Gender, and Sexuality Studies
Social Media Advertising And Public Awareness: Touching The Lgbt Chord!, Gajendra Singh Chauhan, Tanu Shukla
Social Media Advertising And Public Awareness: Touching The Lgbt Chord!, Gajendra Singh Chauhan, Tanu Shukla
Journal of International Women's Studies
Advertising is a form of persuasive communication with an audience. It is a promotional tool that helps in selling new ideas, products, and services through print, electronic and digital media. Advertising as one of the most influential components of mass communication is also strongly associated with social issues. In recent times, social media has acquired massive influence, providing an attractive and universal platform to every domain of businesses. Social Media has become an instrument to accelerate the process of change where it promotes social awareness and advertising in the society. As advertising mirrors the society, it strongly captures the changing …
Taking Action: The Desiring Subjects Of Neoliberal Feminism In India, Hemangini Gupta
Taking Action: The Desiring Subjects Of Neoliberal Feminism In India, Hemangini Gupta
Journal of International Women's Studies
This paper reflects on an emergent brand of feminist activism in India that responds to everyday sexual violence against women in public. I focus specifically on the efforts of middle class women who organize through online media to conduct interventions in urban Indian public spaces. I review these recent feminist interventions and locate them within a historical review of the women’s movement in India to suggest that contemporary feminist organizing embodies and reflects India’s turn to neoliberalism in the 1990s. While neoliberal reforms have been analyzed within the terms of political economy, this paper extends existing research to consider how …