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Feminist, Gender, and Sexuality Studies Commons

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Full-Text Articles in Feminist, Gender, and Sexuality Studies

Exploiting Non-Western Women In Media Representations, Gabrielle Miller Sep 2023

Exploiting Non-Western Women In Media Representations, Gabrielle Miller

sprinkle: an undergraduate journal of feminist and queer studies

Media representations and advertisements serve as visual mediums through which cultural values are projected and reinforced. Western capitalism relies on Eurocentric media representations that exploit perceived differences of non-white and non-western cultures to sell western products. This paper analyzes recent advertisements from Kellogg’s and Suit Supply as examples of media representations that employ Eurocentric perspectives of non-western cultures to uphold white masculinist and colonial power structures. Therefore, I suggest that the non- western cultures in the Kellogg’s and Suit Supply advertisements exist within a western capitalist vacuum. This way of consuming and representing serves to reinforce western ways of knowing …


#Likeagirl: Realizing The Communicative Potential Of Fourth Wave Feminism, Samantha Keville Jun 2016

#Likeagirl: Realizing The Communicative Potential Of Fourth Wave Feminism, Samantha Keville

Communication Studies

Although the notion of feminism has existed among humanity for centuries, it continues to remain one of the most ambiguous and controversial terms in today's society. Throughout history, there have been numerous efforts enacted among humanity aimed at honing women's rights, typically falling under the categories of first, second, and third wave feminism. Recent discussion has taken place regarding the emergence of a new wave of feminism existing today, known as fourth wave feminism. Fourth wave feminism is a movement characterized by the utilization of technology to enhance feminist ideals. Many companies have developed an association with the feminist movement …