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Another Look At Gender In Prime-Time Television, Jan Carolyn Kircher

Electronic Theses and Dissertations

Television has become an important agent of socialization in society today. Social interaction on prime-time television was examined 24 years ago by members of the Sociology Department at South Dakota State University. That study was similar to this research project that investigates gender roles on prime-time television. The earlier study used a modified version of the Bales Interaction Scale to code male and female behavior to assess the extent to which prime-time television presented traditional or nontraditional gender roles. This study used research methods similar to those of the previous study to see if traditional gender roles depicted on prime-time …