Feminist, Gender, and Sexuality Studies Commons^™

Marketing Of Gender Stereotypes Through Animated Films: A Thematic Analysis Of The Disney Princess Franchise, Tiffany Jade Pelton

UNLV Theses, Dissertations, Professional Papers, and Capstones

The thesis focuses on animated films of the Disney Princess franchise, a brand with the Disney Corporation that contains 11 fictional female characters both princesses and heroines, and the marketing of gender roles and stereotypes specifically in Snow White and the Seven Dwarfs (1937), Cinderella (1950), The Princess and the Frog (2009), and Tangled (2010). These dated storylines, which often focused on domestic traits that were socially acceptable in the 1930s, 40s and 50s, in current society do not always reflect the interests of contemporary youth. Through a thematic analysis, this thesis examines from its inception to present day what …