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Performing Stereotypical Tropes On Social Media Sites: How Popular Latina Performers Reinscribe Heteropatriarchy On Instagram, Ariana Arely Cano

Electronic Theses, Projects, and Dissertations

This research analyzed three Latina social media celebrities’ self-presentations on Instagram and focused on whether or not the content they published potentially challenges or simply perpetuates stereotypical tropes of Latinas found in mainstream media. This qualitative study took an Ideological Critical approach through a textual analysis that was informed by Feminist Theory. More specifically the research focused on: What were Latina social media celebrities self-presentations on Instagram that characterize what a Latina is? How were Latina social media celebrities self-presentations different from or similar to, mainstream stereotypical tropes for Latinas? Lastly, how do the Latina social media celebrities’ self-presentations compare …