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Unthink Pink : Master Narratives And Counterstories Of Breast Cancer., Jessica C. Hume

Electronic Theses and Dissertations

This work examines the construction and impact of the master narrative breast cancer which is supported and reified by the contemporary breast cancer awareness movement. I contend that historical problematic constructions of the female body were interwoven with the beginning of the movement around the turn of the twentieth century. As a partial result, the female body with breast cancer is abject, and therefore subject to policing and discipline. The master narrative of breast cancer, through pinkwashing, enacts this policing and discipline. The master narrative expresses several distinct messages which may be exclusive of the experiences of many people, causing …