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Full-Text Articles in Feminist, Gender, and Sexuality Studies
Misrepresentation Of Women Of Color In Western Media, Nicole C. Schutte
Misrepresentation Of Women Of Color In Western Media, Nicole C. Schutte
sprinkle: an undergraduate journal of feminist and queer studies
This paper delves into the misrepresentation of women of color in western media. From the perspective of bell hooks (1992), the commodification of the Other serves sinister societal “needs” in order to uphold the white supremacist capitalist patriarchy. Patricia Hill Collins (2000) and Judith Williamson (1986) interpret this as keeping the western racial hierarchy, gender dichotomy, and capitalist markets intact. A vast majority of people believe that any form of representation in the media is a sense of inclusion when in fact misrepresentation is counterproductive and problematic. Catherine A. Lutz and Jane L. Collins (1993) would agree that inaccurate portrayals …
Exploiting Non-Western Women In Media Representations, Gabrielle Miller
Exploiting Non-Western Women In Media Representations, Gabrielle Miller
sprinkle: an undergraduate journal of feminist and queer studies
Media representations and advertisements serve as visual mediums through which cultural values are projected and reinforced. Western capitalism relies on Eurocentric media representations that exploit perceived differences of non-white and non-western cultures to sell western products. This paper analyzes recent advertisements from Kellogg’s and Suit Supply as examples of media representations that employ Eurocentric perspectives of non-western cultures to uphold white masculinist and colonial power structures. Therefore, I suggest that the non- western cultures in the Kellogg’s and Suit Supply advertisements exist within a western capitalist vacuum. This way of consuming and representing serves to reinforce western ways of knowing …