Feminist, Gender, and Sexuality Studies Commons^™

The Dove® Campaign For Real Beauty: What’S Next For Inclusivity?, Kelly Indermill

Journalism

This study analyzes the Dove Campaign for Real Beauty, examining the brand’s overall implementation of the campaign, as well as its successes and failures. More than ten years after the launch of Dove’s first campaign, the advertising world has greatly evolved. In an ever-changing media world, Dove took the first step towards an attempt at an all-inclusive advertising campaign. This study examines the degree to which Dove’s innovative campaign set the bar for future advertisements. It demonstrates the importance of corporate social responsibility, brand management, inclusivity and the two-way symmetrical communication model.

Social Justice Education: Using Communication Activism Pedagogy To Help University Cultural Centers Increase Campus Diversity & Inclusivity, Sophia T. Vu

Journalism

This study examined how student affairs professionals, especially those in cultural centers, could increase campus diversity and inclusivity. More specifically, it sought to find a theoretical basis for social justice education programs that could increase campus climate. It was performed as a single site case study at California Polytechnic State University, San Luis Obispo. Three Cal Poly student affairs professionals were interviewed for qualitative data which were then compared and analyzed with the literature surrounding campus diversity and inclusivity. The study concludes that student affairs professionals can increase campus diversity and inclusivity by developing social justice education programs that not …

Happiest People Alive: An Analysis Of Class And Gender In The Trinidad Carnival, Asha L. St. Bernard

Electronic Thesis and Dissertation Repository

Many of the marketing strategies inherent to the modern version of the Trinidad Carnival include texts that represent Trinidadians as young, fit, bikini-wearing, party enthusiasts. In these advertisements, Trinidadians are often characterized as carefree and welcoming to anyone participating in the much-anticipated annual festival. However, dominant narratives highlight certain groups and cultural aspects of the island while frequently masking several inequalities. They cleverly conceal other narratives and therefore marginalize groups and individuals from the very festival that is understood by many as a national symbol. Through informal participant-observation, and an analysis of some of the main promotional material, in particular …

"Anne Rice For Kids" And Twilight For Tv: Young Adult Media Franchising And The Vampire Diaries, Megan Corinne Connor

Theses and Dissertations

This thesis examines The Vampire Diaries as representative of the contemporary state of feminized media franchises, especially those that address young women. The Vampire Diaries exists primarily as a book series and a television series, produced by Alloy Entertainment and The CW Network respectively. Alloy’s production of the franchise, and others like it, connects to the company’s history of feminized media production as a book packager, and is indicative of its current transmedia consumerist model. Further, it underlines the importance of trends and the problematic role of the author in YA literature. The CW’s use of franchises like The Vampire …

The Masculine Mystique, Michael W. Chancellor Jr.

Master's Theses

This textual analysis explores the rhetoric of exclusion among homosexual men by analyzing DouchebagsofGrindr.com. The rhetoric of exclusion is used by some homosexual men in order to achieve hegemonic masculinity based on performance of gender, age, race, and physical characteristics to conquer stereotypes of femininity. The gay community utilizes civil rights rhetoric in order to create a dialogue about equality; unfortunately a disturbing number of gay community members frequently discount homosexual male minorities, perpetuating the notion that homosexual minorities are unattractive because they violate heteronormative gender performances. Analyzing the artifact DouchebagsofGrindr.com allows for a glimpse into the self-deprecating online behavior …

Homelessness In Arkansas, Nichelle Sullivan

Graduate Theses and Dissertations

This research aims to reveal a realistic narrative about homelessness in Arkansas through the qualitative perspective provided by people directly affected by homelessness. We interviewed experts with both theoretical and applied experience in examining the causes and different pathways into homelessness, as well as some of the avenues that can assist someone to successfully navigate out of homelessness. This research documentary focuses particularly on the experiences of homeless families headed by single women and the challenges they face in resolving homelessness. Qualitative interviews were performed and a website was created that is targeted towards helping others to find the necessary …

Marketing Of Gender Stereotypes Through Animated Films: A Thematic Analysis Of The Disney Princess Franchise, Tiffany Jade Pelton

UNLV Theses, Dissertations, Professional Papers, and Capstones

The thesis focuses on animated films of the Disney Princess franchise, a brand with the Disney Corporation that contains 11 fictional female characters both princesses and heroines, and the marketing of gender roles and stereotypes specifically in Snow White and the Seven Dwarfs (1937), Cinderella (1950), The Princess and the Frog (2009), and Tangled (2010). These dated storylines, which often focused on domestic traits that were socially acceptable in the 1930s, 40s and 50s, in current society do not always reflect the interests of contemporary youth. Through a thematic analysis, this thesis examines from its inception to present day what …

O Brother, Where Art Thou? Understanding Culturally-Produced Limitations On Gay Male Community Formation In South Central Appalachia, Michael Brandon Brewer

Electronic Theses and Dissertations

This research examines limitations presented to gay men living in south central Appalachia that are produced by Appalachian culture itself, in regard to community formation. This qualitative study intersects existing scholarship on rural sexualities, gay communities and Appalachian culture in order to gain insight into the complexities that effect men in the region. The data is synthesized through a contextual dialectics framework in order to position both the Appalachian culture in its entirety, and gay men residing in the region, as agentic actors that are simultaneously informed by and produce tensions between the two. This study explores ways in which …

The De-Feminization Of Femininity : Exploratory Content Analysis Of Gay Male Fashion Magazines., Christopher J. Vincent

Electronic Theses and Dissertations

This thesis project is an exploratory content analysis that seeks to measure the ways in which gay male fashion magazine de-feminize their representations of feminine performing gay men. 125 images across five summer editions of Instinct Magazine, from 2010-2014, were randomly selected and were measured along the lines of race/ethnicity, fitness of clothing, build, touch, gaze, and body curvature. The research confirmed that gay male fashion magazines do in fact de-feminize their representations of femininity along these variables. The research also reflects pre-conceived ideas of representation along the boundaries of race. Using Michael Warners theory of Publics and Counterpublics as …

Unrealistic Weeds Of Love And Romance: The Korean Drama And The "Flower Boy" Genre, Colby Y. Miyose

UNLV Theses, Dissertations, Professional Papers, and Capstones

The concept of love has intrigued many social critics, and has led them to accuse media of perpetuating unrealistic notions of romance that are unattainable for a healthy and satisfying relationship. Unrealistic expectations of love and romance are a primary cause of relationship dissatisfaction among real couples. It is imperative to critically analyze media sources in order to gain knowledge of how to counter unhealthy notions of romance. Korean dramas (K-dramas) typically present a scenario in which strong mutual love and desire between two people come into conflict with existing sociocultural values. The kkonminam (Flower Boy) genre in particular, caters …

Depictions Of Beauty On Cosmopolitan Magazine: Content Analysis Of Covers (1959-2014), Azalee Maslow

UNLV Theses, Dissertations, Professional Papers, and Capstones

The media, especially advertisers, have long used beautiful women as an ideal image for attracting viewers and selling products. American women have been portrayed as, ideally, thin Caucasians with blonde hair and blue eyes. Research has found that women compare themselves to the beautiful women in advertising and in turn have negative feelings towards their own appearance. This thesis’ goal is to find whether the ideal American woman has changed through a content analysis of the women on the covers of Cosmopolitan magazine over the past 55 years, 1959 through 2014. This content analysis will focus on how the covers …

The End Of The World (Eotw) Scientist And The Framing Of Science In Science Fiction Films From 1950 To 2010, Jennifer Naoko Lui

UNLV Theses, Dissertations, Professional Papers, and Capstones

The current study looks at scientists in End of the World (EOTW) films spanning from 1950 to 2010 through stereotypes and gender roles. Eighteen films, 12 representing EOTW films and 6 that are considered “regular” science fiction films, were analyzed in terms of Goffman’s (1976) 6 aspects, first introduced in Gender Advertisements, as well as aspects of visual and textual frame analysis. The analysis of these films provided a way to look at the portrayal of scientists in EOTW films and add to the limited body of literature on this particular sub-genre of film.

Previous research identified that scientists were …

Siren Song: A Rhetorical Analysis Of Gender And Intimate Partner Violence In Gotham City Sirens, Katlin Schmidt

UNLV Theses, Dissertations, Professional Papers, and Capstones

This project investigates comic book discourse. Specifically, I investigate how comic narratives provide readers with an interpretation for how they should discern and assess “appropriate” behaviors for women. The artifact of analysis included in this project is DC Comics Gotham City Sirens (2009). This text features popular female superheroes, Catwoman, Harley Quinn, and Poison Ivy. Because comic books utilize both textual and visual means to disseminate a message, this project evaluates the visual rhetoric of these characters within the narrative. Walter Fisher’s narrative paradigm is used to provide an understanding to how these visual means contribute to the meanings assigned …

Governing Bodies: Caster Semenya And The Rhetorical Management Of Sex And Gender Ambiguity In Professional Athletics, Samuel Robert Evans

English Theses & Dissertations

Sport has long been thought of as an "opiate for the masses," where a collective can forget about social, political, racial, or economic differences and unify to compete in the same space or root for a common team (Eitzen and Sage 202). Scholarship in sports communication, sports rhetoric, and sports sociology, however, has shown that this view of sport as an apolitical cultural institution separate from impactful political debate is oversimplified. Rather, sports are key sites in which beliefs about gender, race, class, and politics are made manifest.

This dissertation uses the case of Caster Semenya, a female South African …

Tweeting Away Our Blues: An Interpretative Phenomenological Approach To Exploring Black Women's Use Of Social Media To Combat Misogynoir, Kelly Macias

Department of Conflict Resolution Studies Theses and Dissertations

In the age of social media, many Black women use online platforms and social networks as a means of connecting with other Black women and to share their experiences of social oppression and misogynoir, anti-Black misogyny. Examining the ways that Black women use technology as a tool to actively wage resistance to racial, gender and class oppression is critical for understanding their role in the human struggle for greater peace, beauty, freedom and justice. This study explored the experiences of 12 Black women in the United States and Britain who use social media for storytelling and testimony about their lives …

Bloggers And Their Impact On Contemporary Social Movements: A Phenomenological Examination Of The Role Of Blogs And Their Creators In The Lgbt Social Movements In Modern United States, Bobby K. Huen

Department of Conflict Resolution Studies Theses and Dissertations

The Internet is a ubiquitous feature in everyday life, but its application to social movements has yet to be completely understood. This phenomenological study examines the lived experiences of bloggers who focused on the gay, lesbian, bisexual, and transgender (LGBT) movement in the United States to understand the impact bloggers and their work as online activists have on existing LGBT social movement organization and operation. Data collection is gathered from semi-structured and open-ended interviews with four social movement bloggers using web-conference software over the course of three months. The results of this study indicated that internet has empowered individual activists, …

"Trigger" For Change: Theatre As A Tool For Social Dialogue, Sydoney B. Blackmore

Undergraduate Theses, Professional Papers, and Capstone Artifacts

Trigger for Change: Theatre as a Tool for Social Dialogue was a project consisting of three main parts oriented toward promoting dialogue on the University of Montana campus about sexual assault. The first part was a company-constructed multimedia presentation that quickly introduced the audience to facts, figures, and perspectives regarding sexual assault. The second was a performance of Carmen Aguirre's The Trigger, a stage play about the playwright’s experience before, during, and after her rape, with other characters’ perspectives interjected throughout. The purpose of this performance was to provide an experience for the audience that promoted empathy and critical …

"Fine Dignity, Picturesque Beauty, And Serious Purpose": The Reorientation Of Suffrage Media In The Twentieth Century, Emily Scarbrough

Masters Theses

Throughout the first half century of the woman's suffrage movement, the women of the movement were depicted as dastardly, masculine women who usurped the family structure with their penchant for politics. In the twentieth century, a new generation of woman's suffragists took command of their appearance in the media. Instead of controversial figures, woman's suffragists were envisioned as normal, beautiful women and mothers. Through the use of mass media, woman suffragists restructured their campaign to convince the general public that society needed women to clean up politics. In doing so, suffragists sacrificed their goals of sexual equality in favor of …

Moving Foward?: Problematic Ideologies In Twenty-First Century Fairy Tale Films, Alyson Kilmer

All Master's Theses

Fairy tales, as a reflection of our values and belief systems, are crucial in shaping and maintaining cultural ideologies. In the twenty-first century, cinematic fairy tales have the unique position of representing such values in an expansive and expeditious manner. Audiences must therefore be critically conscious of the messages promoted by these tales. An analysis of the five most popular contemporary fairy tale films, Disney’s Princess and the Frog (2009), Tangled (2010), Universal’s Snow White and the Huntsman (2012), and Disney’s Frozen (2013) and Maleficent (2014), revealed minimal attempts to propitiate critical audiences in regard to changing cultural values, but …

Communication And Identity: The Paternity Leave Decision, Scott Sellnow-Richmond

Wayne State University Dissertations

Paternity leave has remained an under-studied phenomenon in the United States. The US stands in contrast to countries such as Sweden and Norway, which have a history of government-regulated paid time off for fathers of new children. Therefore new fathers in the US face a unique situation regarding their decision of whether or not to take whatever form of paternity leave may be available to them. This study explores what aspects of new fathers’ identities are salient regarding the paternity leave decision. The Communication Theory of Identity (CTI) is used as a theoretical framework to explore how these identities correspond …