Painting Commons^™

‘How Has Art Refocused Consumers’ Attention Within A Visual World Through The Exploration Of Package Design?’, Frances Hackney

Honors Theses

The art of design has refocused the attention of consumers as they have entered into a visually demanding world. While this concept is complex and perplexing, stemming from endless influencing factors, the elements of design can be broken down into areas of focus to dissect the visual world of marketing. A simple way to communicate the influence of design on the consumers is to unveil the answers through the study of art.

In this thesis, the study will turn to the world of art to learn more about consumerism. The goal is to understand how visual images and the ongoing …

Viseral Projects, Matthew Conrardy

Undergraduate Honors Theses

A brand’s image, its identity, is established through what the brand is, what it does, where it is going, and how it is unique. The representation of a brand’s identity materializes through the messaging, images, graphics, colors, and typography associated with it. Brand manuals are designed to establish and maintain both the consistency and flexibility of the brand identity.

This manual outlines the visual and verbal applications that currently embody the Viseral Projects brand across the multimedia environment. It includes information outlining the Viseral brand story, identity system,

platforms, and examples of executions. It has been constructed with the anticipation …