Graphic Design Commons^™

What Is The Entrepreneurship Process For Communication Design Enterprises?, Con Kennedy

Doctoral

The literature indicated that entrepreneurship plays a crucial role in economic development and that understanding what entrepreneurship is has changed with the development of society and entrepreneurship theory (Murphy et al., 2006). However, there is an identified skills deficit in understanding entrepreneurship in the communication design sector (Design Enterprise Skillnet, 2021; Department of Jobs, Enterprise and Innovation, 2016; Intertrade Ireland, 2009; Design Council, 2007; Enterprise Ireland, 1999). Nevertheless, within each of these studies, the deficit has not been addressed, nor is the entrepreneurship process for communication design enterprises established. The literature on entrepreneurship generally ignores entrepreneurship in the design sector, …

Design As Entrepreneurship: Towards A Design-Specific Entrepreneurship Framework, Con Kennedy

Conference papers

Current thinking on entrepreneurship states there is no specific link between the entrepreneur and their enterprise. Design is an individual creative act; therefore, the practitioner is not separate from their idiosyncratic process. The Designer is the product offering. Designers form Design Enterprises, meaning that with this aspect of inseparability, the Design Entrepreneur is a different kind of entrepreneur than currently discussed. The literature on the topic discusses design as a creative output, not as entrepreneurship output. Like any enterprise, Design Enterprises must be profitable. There are many entrepreneurship processes, none of which seem to address the needs of the Design …

Creativity’S Risk To Design, Con Kennedy

Conference papers

The competencies of designers can be summed up in one word: Creativity. Creativity would seem to be the most critical skill of any design practitioner’s repertoire and is a core component of innovation and entrepreneurship. In general; creativity is considered to be a positive thing, generating positive outcomes for design enterprises and their clients. Designers utilise their creative skills to solve problems for clients, and to develop design ideas and to run their design enterprises. However, the perception of creativity and the creative worker outside the paradigm of design differs from the view within, and therefore a negative opinion of …

The Design Librarian: Graphic Design As An Essential Skill, Sarah-Anne Kennedy

Conference Papers

Developing the Library Workforce

Emerging and future skills required in the Library workforce.

The Design Librarian -graphic design as an essential skill.

In 2017 the Library carried out an audit of Library signage. In line with graphic design best practice, institute guidelines, the Official Languages Act 2003, branding and design guidelines were developed. Design guidelines for people with a disability were also incorporated. A team was established to look after all signage design, marketing, and social media. Over the last year, the team has developed a cohesive Library visual identity that promotes our services and resources across a range of …

The Problem With Creativity, Con Kennedy

Conference papers

Creativity would seem to be the single most important competency of design practitioners. The literature would suggest that, in general, creativity is considered to be a positive thing generating positive outcomes of design practices and their clients. This paper investigates how creativity can be defined within the paradigm of design practice and practitioners and draws upon references in international literature to establish themes and concepts. Once identified, these themes are then investigated to identify potential problems or issues with creativity. Problems may include but are not limited to: practices undertaken by the individual designer; attitude responses from the individual designer; …

Typography "In & Of" Ireland, Mary Ann Bolger

Conference Papers

No abstract provided.

Articulations Of Irish Language Poetry As Multimodal Texts, Brenda Duggan

Conference Papers

Abstract

In October of last year, visual communication students at Technological University Dublin took part in an exhibition of Irish language literature texts that were imaginatively extended, exploring an array of new literacies. Taking the Irish language texts as a starting point for this project, students creatively explored print, visual, digital and material modes to extend the meaning of the poetry.

This paper explores, from a social semiotic perspective the creative potential this multimodal work offers design pedagogy in how we frame and articulate meaning across both print and digital media design education. With an emphasis on an ensemble of …

Dit Graduate Exhibition Show Of The School Of Art, Design And Printing 2010, Dublin Institute Of Technology

DIT Publications

Exhibition committee staff Kieran Corcoran Peter Jones Paul White Robert Tully Neville Knott John Short Brenda Dermody Clare Bell Brenda Duggan Annette Buckley Pat Muldowny Joe Hanly Exhibition commitee student representatives Lucy Clarke Margaret Flynn Kate Geoghegan Gavin Gogarty Fiona O'Keeffe Cian McKenna Becky O'Hara Catalogue concept and design Paul Woods - www.paultheillustrator.com Maeve Keane - www.andstudio.ie Photography by Gillian Buckley. Typeset in DIN 9pt and 24pt. Printed on 140gsm Revive 50/50 by Future Print, Dublin. DIT Graduate Exhibition 2010

Westwood Interior Company Limited Brand Identity Project, Peter Dee

Other resources

Westwood Interior Company Limited design and manufacture high quality handmade wood interiors in Ireland. Westwood Interior required a modern logo using natural colours and imagery.

Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the Westwood Interior Company which was used on business cards, letterhead, signage and e-Commerce website.

Westwood Interior have earned a reputation for a high level of service and attention to detail. An established team of skilled craftsmen pride themselves in creating bespoke wood interiors that combine the very best in modern technology with the highest …

Farrell’S Nursery Company Limited Brand Identity Project, Peter Dee

Other resources

Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the Farrell’s Nursery Company which was used on business cards, letterhead, signage and website.

Farrell’s unique plant nursery is always full of fresh ideas, inspiring plants and solutions for every garden. You'll find an extensive range of plants and people who provide expert advice and a range of associated services at all times of the year.

Clifford’S Fireplace Company Limited Brand Identity Project, Peter Dee

Other resources

Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the Clifford’s Fireplaces Company which was used on business cards, letterhead, advertisements, promotional material and e-Commerce website. Clifford's Fireplaces Ltd. was established in 1947 and with over 65 years of experience in the fireplace and home heating business it is their goal to ensure that customers obtain the most appropriate products and services to meet their heating requirements. http://www.cliffordfireplaces.com

Pro-Design: Digital Media Pack For Professional Graphic Designers, Anita Heavey

Dissertations

The importance of developing a comprehensive digital design presence as well a as digital business strategy has become a necessity for graphic design practitioners. In this report I review how this could be achieved and document the development of a coherent digital presence that has a more inclusive approach to client/designer communication and that better suits the needs of a graphic designer in industry.

This document provides a detailed overview of my research and development for this MA Project. It sets down the course of action and the directions that the project took and identifies the aims and objectives I …

The Blinds Shop Company Limited Brand Identity Project, Peter Dee

Other resources

The Blinds Shop offers made to measure window blinds catering to all markets across Ireland. The Blinds Shop required a clean, bold and modern logo using fresh colours and imagery.

Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the The Blinds Shop Company Limited which was used on business cards, letterhead, promotional information, uniforms, advertising and e-Commerce website.

The Blinds Shop is a retailer of made to measure window blinds catering to both the domestic and commercial market within the Dublin area. Blinds are made to the highest …

Reciprocal Peer Learning In Design, Anita Heavey

Other resources

This report examines reciprocal peer learning as a way to involve design students in a cooperative process of critical enquiry and reflection. It looks at various interpretations of peer learning and describes my own experience of incorporating peer learning into my teaching. It identifies some of the advantages and reflects on some of the challenges presented by peer learning approaches.

Movie Web Project Written Report, Peter Dee

Articles

A brief written report about the Movie Web Project 'Something There' to include four headings of control of media, thematic coherence and originality, navigation and use of code. The project involved the design and development of a Flash-based website to promote a new fictitious movie 'Something There' by two new Irish Movie Makers, Alan Fletcher and Salvador Robinson also known as 'Al + Sal'.

Flash Animation Project: Written Report, Peter Dee

Dissertations

A written report about a Flash animation project to include the 3 headings of Animation Techniques, Story Telling and Audio along with a critique and an appendix. The Flash animation project is based upon one of Aesop's fables entitled 'The King's Son & the Painted Lion'.

Short Animation Project Written Report, Peter Dee

Articles

A brief written report about a short animation project to include the four headings of thematic coherence, walking animation, talking animation and title credits.

Macromedia Director Audio Project Research - Written Report, Peter Dee

Articles

A written report about the Director Audio Project: Underground Sound to include the four headings of control of audio, thematic coherence, management of assets and originality of approach / design rationale. The Underground Sound Director Audio Project is about contemporary black music in an urban setting. Images of old and young captured in the environment in which they live.

Design Principles: Attractive Bias Written Report, Peter Dee

Articles

A written report to analyse two objects in relation to the principle of attractiveness bias; one of which supports this design principle and one which does not.

My Dog Patch! Website Written Report, Peter Dee

Articles

A brief written report about the My dog Patch! Website and to include the four headings of navigational functionality, file structure, thematic coherence and use of code.

The My dog Patch! Website is designed as part of the Mini_Website_project_brief given by Dr. Brian Keegan as part of the Technological University Dublin MA in Digital Media Technology Programme.

Apex Refrigeration Company Limited: Brand Identity Project, Peter Dee

Other resources

APEX Refrigeration offers Refrigeration, Air Conditioning and Catering services across Ireland. Apex Refrigeration required a clean, bold and modern logo using cool colours and imagery. Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the APEX Refrigeration Company which was used on business cards, letterhead, vehicle livery and e-Commerce website.

Enterprise Ireland: Stimulating Creativity Through Design Strategies, Peter Dee

Other resources

Stimulating Creativity through Design Strategies: A seminar organised by Enterprise Ireland for business organisations to explore a holistic approach to the design / marketing interface.

Peter Dee - Strategic Design and Marketing Consultant, specialises in the creation of brand development strategies for Enterprise Ireland’s Design Unit. Peter was responsible for the design and development of the brand identity for the Enterprise Ireland Stimulating Creativity through Design Strategies Seminar in Dublin.

Design is an excellent expression of innovation. It can provide product differentiation, gain and hold onto competitive market advantage and assist in the building of strong brands through creative packaging …

T. Cassidy Printing Company Limited Brand Identity Project, Peter Dee

Other resources

T. Cassidy Printing - Dublin's finest lithographic and digital printing company. T. Cassidy Printing required a clean, bold and tasteful logotype using strong colours and imagery.

Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the T. Cassidy Printing Company which was used on business cards, letterhead, promotional material and business website.

T. Cassidy Printing provides a complete design and printing service for all printed materials - from graphic design through to printing, finishing and delivery. All types of corporate printed materials from newsletters and marketing brochures to corporate …

Enterprise Ireland: Student Creativity Day Design Competition, Peter Dee

Other resources

Peter Dee - Strategic Design & Marketing Consultant, was responsible for the design and development of the brand identity for the Enterprise Ireland Student Creativity Day which was used on business cards, letterhead, appliction forms, information literature, large format posters, t-shirts and website. Competing in multi-disciplinary teams, students provided an innovative & creative solution to an exacting design brief. The design brief reflected the following themes: interface, learning, science, media, communications and fashion. The design jury included representatives of Irish business and IDI members.